At Gray Dawes we believe that content is king. That’s why we empower our clients with the freedom of choice, giving them everything they need to book better and spend smarter all in one place.

With no restrictions to a single GDS, we deliver content from recognised travel retailing sites, such as Booking.com and Expedia, alongside direct airline, hotel and rail suppliers, traditional GDS, web rates, NDC and more, giving you the confidence that you’re getting the best possible price.

It’s all about quality AND quantity. All the brands you know, all in one place, and all tailored to suit you.


Getting you Into the Sky

We collect the very best air fares directly from suppliers and via NDC sources, giving you the freedom to choose flights and ancillaries that best suit your specific budget and needs.


Book the Perfect Hotel Stay

We have fostered long-standing relationships with hotel suppliers from across the globe, offering you specially negotiated rates from booking.com and Expedia alongside GDS content.


For When You’re on the Ground

Secure the very best deals on car hire and taxi services via content we source through our negotiations with trusted suppliers such as GroundScope – each one flexible on price and car type.


We shop around for the best fares, so you don’t have to

We operate in a volatile pricing market. When it comes to ensuring our clients get the best fares and rates, our retail content strategy is key to countering the challenge of “I can find it cheaper on the internet”. Through our YourTrip platform, we provide content and pricing parity regardless of how a booking is made and managed (online, offline or both).

Content is sourced from the GDS and from the internet via supplier API’s. Such is our success that we are the number one TMC consumer of BA NDC content in the UK (40% of transactions, 10%+ saving compared to GDS) and the number two TMC consumer of Expedia Affiliate Network content (50%+ of hotel transactions).


get offers from multiple sources across the globe, including GDS, web, NDC and supplier direct


leverage our global buying power via established relationships with air, hotel and rail suppliers


access content that’s tailored to you and your needs, based on travel policy, budget and preferences


Get access to a greater choice of enriched air content without the hassle of shopping around.

NDC was developed by the International Air Transport Association (IATA) back in October 2012, revolutionising the way in which air travel content was distributed and purchased. Gray Dawes were one of the early adopters of the standard. It allows us to put our customers at the very centre of the travel experience and saves them from the hassle of trawling through innumerable sources to find the air products they are looking for.

The numbers speak for themselves –  82% of fares are on routes flown by NDC airlines, and a third of what we sell is cheaper than a traditional TMC.

Average saving of short-haul NDC fares versus Non-NDC fares on flexible tickets

Average saving of short-haul NDC fares versus Non-NDC fares


The percentage of fares on routes flown by NDC participating airlines

Average saving of short-haul NDC fares versus Non-NDC fares on restricted tickets


content sourced and itineraries crafted by dedicated teams of passionate travel experts who understand your business


all travel content is subject to our deep-dive data analytics, for reporting and influencing future trends and objectives


content that covers your trip from beginning to end, door to door, and with local knowledge of regional and global offers

Download our Definitive Guide to NDC Factsheet

Learn everything you need to know about the benefits of NDC and how we helped Games Global realise the full potential of their travel programme with fully-tailored content. Enter a few details below to download your FREE copy.

15 + 2 =


08448 553700
+44 (0) 1206 716111 (if outside the UK)


Mon – Sun, 24 hours a day


Fill in the form below and we’ll get back to you as soon as we can.


A Day in the Life of an Operations Manager
A Day in the Life of an Operations Manager

With over 40-years of experience, Tony is one of the longest-serving members at Gray Dawes. In this article, we chat to Tony about his day-to-day responsibilities as an Operations Manager, his first experiences as a travel agent stamping brochures in the 1980s, and a lung-busting mountain climbing experience.

Sports Travel Talks 1 – Secrets to Successful Sports Travel Management
Sports Travel Talks 1 – Secrets to Successful Sports Travel Management

Get insider tips from our experts in sports travel management. We sat down with the Welsh Sports Association (WSA) to talk about how to best manage travel costs, navigate logistical challenges, and ensure that athletes arrive at their destination ready and raring to compete.

How to be the Smartest Business Travel Booker in the Room
How to be the Smartest Business Travel Booker in the Room

The role of a business travel booker cannot be overstated. In this guide, we give our top tips to help you stay ahead of the business travel game and become the smartest business travel booker in the room. We highlight the importance of having access to comprehensive travel content, extol the benefits of advance booking, reveal the secret to getting the best rates on flights, and give you tips to save money on hotels.