Snowfall in Australia

we challenge legacy tech solutions with the launch of Junction

Global travel tech innovator, Snowfall, has expanded into the Australia market and is poised to challenge legacy providers with its ground-breaking multimodal travel sourcing and booking platform, Junction.

Spotting this exciting and disruptive opportunity for our Australian clients, following our expansion into the country earlier this year when we acquired MP Travel (read about that HERE), Gray Dawes have been among the first to sign with Snowfall to provide Junction One as a consumer-grade multi-modal booking solution to their corporate clients.

We’re now looking forward to leveraging the new technology platform and next-generation online booking tool, Junction One, to deliver unrivalled multimodal travel content and state-of-the-art user experiences for the benefit of our corporate clients down under.

Express Travel logo
Snowfall logo

Snowfall’s Junction One next-gen digital booking and trip management tool offers us a gateway to provide business travellers and travel bookers with access to the unrivalled cross-vertical content, first-to-last mile traveller experience, and the innovative traveller assistance and disruption management functionality of Snowfall’s Junction travel tech ecosystem.

Stefan Cars, Chief Executive and founder of Snowfall, said: “We see Australia as a strategic growth market with significant potential, particularly with the country’s business travel market reportedly rebounding to 90% of 2019 levels last year. Australia’s B2B travel community is currently woefully underserved by a monopolistic technology landscape that is suppressing agencies’ post-pandemic recovery, restricting their ability to differentiate themselves, drive value for their corporate clients and capitalise on revenue opportunities. The market has shifted post-Covid and our Junction platform is uniquely positioned to support these stakeholders, providing a scalable source of competitive advantage and enhanced revenue for agencies, while giving corporates and travellers greater choice, control and confidence.

“Australia’s unique business travel patterns and homogenous tech landscape create an ideal opportunity for Snowfall’s Junction platform, and we’re seeing demand from TMCs looking to differentiate themselves from the pack, underscored by technological innovation as they strengthen their offering to meet the needs of the next-generation workforce.  We are thrilled that our first TMC partner in this market is the outstanding global agency, Gray Dawes Group, who share our vision and commitment to disrupting this market for the benefit of business travellers by giving them access to a simple, seamless, consumer-grade experience, throughout every stage of their journey,” said Cars.

Gray Dawes acquired the Australian independent travel management company MP Travel in January 2023 as part of our global growth strategy. Driven by the increasing demand for global solutions, even from smaller corporate clients, we are taking our tried and tested offering of high-touch service coupled with technical innovation into the global arena, first in Australia and next into the USA – a strategy strengthened by our partnership with Snowfall and deployment of their scalable Junction technology.

Warren Dix, Chief Commercial Officer, Gray Dawes Group: “We’re excited to be further deepening our relationship with Snowfall – we have ambitious plans and need similarly ambitious partners to support our local & global aspirations. Delivering the right content to our customers is essential – and finding a technology partner that embraces the connections to our own content, via a next-gen user interface that meets the needs of  current and future travellers in our respective markets, provides a unique value proposition in the region, reducing leakage and enabling high adoption for our customers.”


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