A new production of business travellers is rapidly becoming a force to be reckoned with.
Millennials, a breed of tech savvy individuals currently in their twenties and early thirties, will account for nearly half of the workforce by 2020.
As their presence continues to grow, Business Travel and tourism companies are competing to capture the business and loyalty of this newly hatched bunch of travellers. As young individuals, 22% of 18 -24 year olds belong to a hotel loyalty programme, giving the hotel industry food for thought on how to modernise their offerings.
It’s safe to say that the millennials are new to the workforce, and are already travelling for work more often than their older colleagues. A recent survey showed that professionals between the ages of 18 and 30 average five business trips a year, compared to just two for those aged 35 year and up.
62% of travellers aged 30 and under were also found to have combined annual leave days with Business Trips so they could find a cheaper way of exploring the world whilst attending to business.
Business travellers are often at the front of the queue when it comes to new technology, and Millennials have probably pre-orded before it hits the shelves. 32% of Millennials reported using a smartphone to book business travel, while only 12% of those over the age of 45 said the same.
Millions of Millennials have joined the workforce already, with even more eagerly awaiting to seek out the right opportunity. Their reliance on mobile technology, instant access, and constant contact are pushing travel service providers to take notice and bring bigger and better ideas to the table. As a result, the world of business travel is shifting its focus toward more intuitive technology, higher flexibility, and adopt an “open all hours” approach to connectivity.
This can only be a good thing for the Business Traveller – regardless of generation.