SUPPLIER MARKETING OPPORTUNITIES
build your brand with Gray Dawes Travel
Working together to build your brand
Build your brand, promote new products and increase service engagement with a wide range of marketing opportunities from Gray Dawes Travel.
As the leading independent TMC in the UK – and now with operations globally – Gray Dawes Travel is here to support our industry partners and provide opportunities to extend your reach to our audiences through a wide range of marketing activities.
Please take a look through the below options and get in touch. We’d be happy to tailor a package to suit your requirements and budget.
Supplier Marketing Catalogue
Online Booking Tool
Banner advert promotion within YourTrip
YourTrip is our online booking tool. Our clients login to YourTrip in order to book their travel, so it’s the perfect place to promote your latest news and updates.
With approximately 6,000 – 7,000 transactions being made by our clients every single week directly through the tool, placing a banner on YourTrip is a surefire way to provide brand exposure or drive a specific call to action. YourTrip is also used by our own agents when booking client travel, so your message will also be seen by Gray Dawes staff.
Partners can also choose to pay for exclusivity of our YourTrip banners, so your message will be seen on every search that is made throughout the month. Please talk to us if you’d like further information about this.
PRICE: from £750 +VAT per banner / per month
Newsletter & Blog
Feature articles emailed directly to thousands of business travel professionals and shared in our LinkedIn newsletter
Inclusion in the monthly Gray Dawes Travel eNewsletter is a great way to promote your brand to thousands of business Travel professions. Whether raising awareness of products and services, or promoting a specific campaign, featuring in a Guest Article will put your brand in front of travel managers, bookers, influencers and decision makers, as well as the business traveller themselves.
Each guest article is professionally designed by our in-house Marketing Team, optimised and hosted on the Gray Dawes Travel website’s blog section. Articles can include media-rich elements, such as embedded video, graphics, PDF downloads and of course hyperlinks to your own website or campaign landing page. For additional engagement and data capture, you may also include forms and incentives, such as competitions and interactive quizzes. With Google Analytics built-in, we can track the number of hits and behaviour flow from each article.
Guest articles are included in the monthly Gray Dawes eNewsletter publication. This optimised eDM is published on the last Thursday of each month and emailed directly to the inboxes of Gray Dawes Travel’s substantial client and prospect databases of qualified business travel professionals. These databases are growing all the time, but currently number over 15,000 contacts. Industry average open rates are currently 12%, based on MailChimp records. However, the Gray Dawes Travel eNewsletter constantly enjoys average engagement rates in excess of 18%.
Articles are also published in the LinkedIn version of our newsletter with a current subscriber base of over 1870. We also share each of our articles with our LinkedIn follower base, which now stands at over 6000.
PRICE: from £1250 +VAT per article
Travel Talks
Sponsor an episode of our popular business travel webinar series
Our popular webinar series, Travel Talks, is publicised to all our clients and prospects through both email marketing and social media. Sponsoring an episode of the webinar can provide exposure before, during and after the webinar itself because of the stringent marketing communication that takes place for promotion. Additionally, all webinar episodes are made available to watch on demand, providing long-term ROI for our supplier partners.
Involvement in the webinar may take one of many forms. You may want to simply sponsor an episode with a byline and logo appearing in communications and during the broadcast. Alternatively, we are always on the look out for partners who have something of real note to talk about with regards to the business travel industry. You may prefer to be a guest on the webinar itself, discussing a specific relevant industry topic with our professionals.
PRICE: £POA
Podcast
Advertise your brand on Spotify via our Travel Talks and Experience is Everything podcasts
Our popular Travel Talks webinar series is now available as a podcast across Spotify, Google Podcasts and Apple Podcasts. Our sister brand, Gray Dawes Events also has their own separate podcast, Experience is Everything.
Sponsorship opportunities are similar to the webinar series, in that you may want to sponsor an episode, or even offer content as mini ad breaks within the content itself. Alternatively you may wish to appear as a co-host or guest.
We are open to discussion around involvement in our podcast output.
PRICE: £POA
Intranet
Advertise your new product directly to our staff via the Gray Dawes company intranet
Gray Dawes has a single intranet platform that is viewed daily by employees in every part of the group and across all global locations. If you have a message that you want to get in front of our workforce, then this is the place to put it!
Offering a blog-like environment, the intranet has the option to embed all sorts of multimedia content such as forms and video, so you can communicate your message however you feel best. We’re happy to help you understand the options available, so get in touch if you’d like to get in front of all Gray Dawes staff members and we can discuss the most suitable approach and associated cost.
PRICE: from £275 +VAT
TALK TO US
If you’d like more information on any of these opportunities, or you want discuss your own ideas for how Gray Dawes Travel can be a promotional platform for your business, we’d love to hear from you.
Our friendly Supplier Team are waiting for your call.
LET’S TALK
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