We’re thrilled to announce that our very own Marketing Consultant, Sonam Popat, has been selected to join the Generation BTA Advisory Board, created by the Business Travel Association.
The BTA is the association for the business travel industry and its people.
Sonam Popat
Gray Dawes Group Marketing Consultant
The new Board which is made up of 13 members from different Travel Management companies, has been created to ensure engagement with the next generation of leaders within the business travel sector. It’s objective is to see the industry flourish by reflecting the needs and views of everyone within it.
Clive Wratten, Chief Executive Officer, BTA, said “I am delighted to launch Generation BTA, a new community to be formed from within The Business Travel Association membership, made up of industry influencers, industry energisers and industry evolutionists. This community will work closely with the Executive Board & the Industry Partners Board in tackling the issues impacting the industry, in defining the future strategy of The BTA and ensuring a vibrant and sustainable business travel industry for future generations.”
The Generation BTA Board will work in groups to tackle issues, directly facing within the industry to bring about positive change.
“I’m really excited to bring a new and diverse perspective to the BTA and to the industry as a whole,” explains Sonam. “I believe my marketing experience will enable me to bring fresh ideas on how we can continue to educate and inspire a different audience about the industry, especially when attracting in new talent into business travel. I am also looking forward to learning from the other BTA members.”
Congratulations to Sonam! We look forward to seeing her contribution to Generation BTA.
Related Articles
Tokyo: A Business Traveller’s Guide
From the moment you step off the plane, Tokyo announces itself as somewhere unlike anywhere else on earth. From trains that arrive to the second and immaculate streets to a unique business culture built on hierarchy and respect, the capital of Japan is an iconic business travel destination. It is also a city of contrasts. Ancient Shinto shrines stand in the shadows of gleaming skyscrapers, and centuries-old tea ceremonies take place just streets from the Tokyo Stock Exchange. In this comprehensive guide for business travellers, we help you navigate Tokyo’s unique business ecosystem, share practical tips for getting around, and highlight our top 3 things to see or do to make your trip unforgettable.
7 of the Most Memorable Hotels From TV and Film
n the movies and on TV, a hotel is rarely just a place to sleep — it’s a stage for drama, comedy, fear, romance and unforgettable encounters. In the BBC Radio 4 feature Seven of the most memorable hotels in film and TV, hosts Ellen E. Jones and Mark Kermode unpack why hotels make such rich settings for storytelling, acting as hermetically sealed worlds where lives collide, secrets simmer and anything can happen.
Getting the Most from Procurement Portals When Selecting Your TMC
Procurement portals are now a common way to run Travel Management Company RFPs, offering structure and consistency for procurement teams. But when portals are poorly configured, they can unintentionally limit supplier responses, create unnecessary friction, and make it harder to assess what truly differentiates one TMC from another.
Based on extensive experience responding to portal-based RFPs, this guide from Gray Dawes Travel shares nine practical ways travel managers and procurement leads can attract higher-quality responses, improve evaluation, and achieve better outcomes from the process.