We’re thrilled to announce that our very own Marketing Consultant, Sonam Popat, has been selected to join the Generation BTA Advisory Board, created by the Business Travel Association.
The BTA is the association for the business travel industry and its people.
Sonam Popat
Gray Dawes Group Marketing Consultant
The new Board which is made up of 13 members from different Travel Management companies, has been created to ensure engagement with the next generation of leaders within the business travel sector. It’s objective is to see the industry flourish by reflecting the needs and views of everyone within it.
Clive Wratten, Chief Executive Officer, BTA, said “I am delighted to launch Generation BTA, a new community to be formed from within The Business Travel Association membership, made up of industry influencers, industry energisers and industry evolutionists. This community will work closely with the Executive Board & the Industry Partners Board in tackling the issues impacting the industry, in defining the future strategy of The BTA and ensuring a vibrant and sustainable business travel industry for future generations.”
The Generation BTA Board will work in groups to tackle issues, directly facing within the industry to bring about positive change.
“I’m really excited to bring a new and diverse perspective to the BTA and to the industry as a whole,” explains Sonam. “I believe my marketing experience will enable me to bring fresh ideas on how we can continue to educate and inspire a different audience about the industry, especially when attracting in new talent into business travel. I am also looking forward to learning from the other BTA members.”
Congratulations to Sonam! We look forward to seeing her contribution to Generation BTA.
Related Articles
The New Travel Marketplace
The traditional model of searching and booking travel is evolving into something much broader: a travel marketplace where content can come from multiple sources and where airlines, hotels and other suppliers can present increasingly personalised products and offers to travellers. But how do you give travellers more choice without giving them more complexity? That was the focus of our latest Travel Talks, where we were joined by Sabre to explore how the way we buy business travel is changing – and what this means for travellers, travel managers and TMCs.
Business Travel Trends Shaping the Road Ahead in 2027
Business travel is entering a new phase. As cost pressures begin to ease, businesses are looking beyond simply controlling spend and asking tougher questions about value, technology, sustainability and traveller experience. Drawing on the latest GBTA forecast and insights from the 2026 GBTA Convention, we explore the key trends that will shape corporate travel in 2027 and what they mean for travel managers.
Gray Dawes Accelerates North American Growth with Acquisition of Executive Travel
A new chapter in our global growth story… We’re delighted to announce our acquisition of Executive Travel, one of the USA’s most respected corporate travel management companies.