How to Combat the Fragmentation of Business Travel Content
With change comes increased complexity and content fragmentation. In a recent whitepaper published by the Business Travel Association (BTA), content fragmentation is described as: “The lack of ability to provide consistency in service, data, and content across corporate travel; arisen from challenges and complexities from diverse content sources, formats and multiple distribution channels”. In this article, we identify the report’s key findings and discover how the future of the business travel sector might look.