Inside the Business Travel Show Europe 2025
our experience at one of Europe’s biggest business travel eventsThe Business Travel Show is one of the biggest dates in corporate travel calendars, and we at Gray Dawes were proud to be at the beating heart of it all…
Held in the huge conference halls of ExCeL London, the show was a sparkling celebration of the innovation within the industry, the collaboration between travel providers and suppliers, and a stark reminder – if one was ever needed – of the ever-evolving landscape of business travel.
Held between 25 and 26 June, the Business Travel Show brought together thousands of professionals to talk about their industry experiences, showcase their new technology, and attend sessions and seminars hosted by industry leaders, trailblazers, and forward-thinking suppliers. To say it was an eye-opening few days would be an understatement.
The show also gave us the perfect stage to showcase our award-winning work from our sleek, modern exhibition stand, complete with barista-made cappuccinos served fresh from the Gray Dawes-branded café.
In this article, we take you behind the scenes of the show, reflect on a few eye-opening days, and share how Gray Dawes continues to lead the way with our Always On approach to delivering High Touch, High Tech, and High Content service at every stage of a business trip.
All About Stand L40
Perhaps it’s a bit of a cliché to say “bigger and better than ever”, but in the case of Gray Dawes at this year’s show, the phrase couldn’t have been more accurate.
Our eye-catching stand on plot L40 – a marvel of rounded corners, smooth surfaces, and space-age aesthetics – featured comfortable seating areas for visitors to chat, a bar stocked with cold drinks, and even a claw-grabbing machine from which players could win a set of Beats headphones as well as vouchers for Hotels.com or the luxury chauffeur service Blacklane worth £250 and £150 respectively.
But the stand itself wasn’t the only Gray Dawes territory at the show. For the first time ever, Gray Dawes had its very own cafe – a place where all of our guests and visitors could sit and relax while sipping on a barista-made coffee.
BTS 2025 Talking Points
We were delighted to be able to share our innovative High Touch, High Tech, High Content service offering with those who visited the Gray Dawes stand.
High Touch
We demonstrated the value of our people and the depths they go to in understanding our clients’ specific travel wants and needs, no matter where or when they are in the world.
High Tech
We provided demos showcasing our award-winning travel technology, including our streamlined online booking tool YourTrip and our easy-to-use, single-sign-on PORTAL platform.
High Content
We showed the importance of having access to quality content and the freedom it gives our clients to book better and spend smarter. This includes the benefits of NDC, web rates, GDS, and more.
Business Travel Show Gallery
Gray Dawes Marketplace
Sometimes finding a great fare or getting just the right seat on a flight can be like trying to find a needle in a haystack… Not with Gray Dawes’ Global Marketplace.
As a global company with an ALWAYS ON service, we have unrivalled access to content, including that which might be unavailable in the UK, and 100% coverage of the market. That not only means more savings on your bookings, but also access to “hidden” fares or a seat in a “full” flight.
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