Marketing Executive
The Marketing Executive will be responsible for assisting in the planning, execution, and evaluation of marketing strategies across the corporate leisure and groups and incentives travel divisions. This role will bridge local and global marketing efforts, ensuring alignment with company goals while adapting campaigns to suit the Australian (and later the Asia Pacific) market.
Location
Australia
Employment Type
Full time
Department
Marketing
Work Location
Hybrid
Experience Level
3 – 4 years
Key Responsibilities
Marketing Support
- Assist in developing and executing the marketing plan for the Australian market, ensuring alignment with global objectives.
- Support the creation of marketing materials, including eDMs, content pieces, website landing pages (WordPress), social media posts, promotional campaigns and associated assets using the on-brand templates and adhering to corporate style guides.
- Collaborate with the UK marketing team to localize global campaigns for Australian audiences.
Digital Marketing
- Create, manage and schedule social media posts across platforms for each Gray Dawes brand, ensuring content is engaging and aligned with brand guidelines.
- Manager website updates, including landing pages (SEO optimisation when appropriate).
- Track digital campaign performance and provide analytics reports with actionable insights.
Event & Campaign Coordination
- Support the planning and execution of marketing events such as expos, client workshops and webinars, and corporate roadshows.
- Coordinate promotional campaigns for seasonal offerings like early bird airfares, holiday packages, and group tours.
- Maintain strong relationships with external suppliers, including support resources and media agencies.
Communication & Stakeholder Management
- Serve as the key liaison between the Australian offices and UK marketing team.
- Ensure internal stakeholders are informed of campaign progress and results.
- Work closely with sales teams to develop materials that align with client needs and market trends.
Reporting & Analytics
- Prepare regular performance reports for campaigns, including ROI analysis and campaign improvement recommendations.
- Monitor competitor activities and industry trends, providing recommendations to enhance marketing strategies.
Skills & Requirements
Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3–4 years of experience in a marketing role, ideally in travel or a related industry.
- Experience in B2B and B2C marketing preferred.
- Knowledge of the Australian travel market is advantageous.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) is a plus.
Attitude & Aptitude
- Organised and methodical.
- Have a commercial mindset.
- Ability to interact with others effectively through excellent written and verbal skills.
Skills & Knowledge
- Marketing Expertise: Strong knowledge of marketing principles and campaign management.
- Digital Savvy: Proficiency in digital marketing tools, including social media platforms, Google Analytics, WordPress website CMS and email marketing systems (e.g., Mailchimp or HubSpot).
- Communication Skills: Excellent verbal and written communication, with a flair for storytelling.
- Project Management: Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Collaboration: Strong interpersonal skills to work across teams and cultures.
- Attention to Detail: High standard of accuracy in all work.
Qualities
- Confident and personable.
- High standard of accuracy in all work.
- Ambition and drive to do the best.
- Ability to think calmly and laterally.
Other Accountabilities
- A collaborative work environment within a global organisation.
- Career development opportunities, including training and mentorship.
- Competitive salary package.
- Hybrid working arrangements.