We’re thrilled to announce that our very own Marketing Consultant, Sonam Popat, has been selected to join the Generation BTA Advisory Board, created by the Business Travel Association.
The BTA is the association for the business travel industry and its people.
Sonam Popat
Gray Dawes Group Marketing Consultant
The new Board which is made up of 13 members from different Travel Management companies, has been created to ensure engagement with the next generation of leaders within the business travel sector. It’s objective is to see the industry flourish by reflecting the needs and views of everyone within it.
Clive Wratten, Chief Executive Officer, BTA, said “I am delighted to launch Generation BTA, a new community to be formed from within The Business Travel Association membership, made up of industry influencers, industry energisers and industry evolutionists. This community will work closely with the Executive Board & the Industry Partners Board in tackling the issues impacting the industry, in defining the future strategy of The BTA and ensuring a vibrant and sustainable business travel industry for future generations.”
The Generation BTA Board will work in groups to tackle issues, directly facing within the industry to bring about positive change.
“I’m really excited to bring a new and diverse perspective to the BTA and to the industry as a whole,” explains Sonam. “I believe my marketing experience will enable me to bring fresh ideas on how we can continue to educate and inspire a different audience about the industry, especially when attracting in new talent into business travel. I am also looking forward to learning from the other BTA members.”
Congratulations to Sonam! We look forward to seeing her contribution to Generation BTA.
Related Articles
Munich: A Business Traveller’s Guide
Situated just north of the soaring Alps, Munich has a colourful history stretching as far as the 12th Century. Back then, the city was little more than a tiny settlement of Catholic friars named zu den Munchen (“to the monks”). Today Munich is considered a major centre for science, technology, and automobile industries at the heart of one of the country’s richest states, with the city playing host to the headquarters of multinational companies including BMW and Siemens. In this comprehensive guide to Munich for business travellers, we delve deeper into navigating the city’s unique corporate landscape, offer our top tips for getting around, and pick out our top 3 things to see or do to make your trip unforgettable.
7 Things We Learned From the BTA Rail Whitepaper
BTA Rail Whitepaper The Business Travel Association (BTA) has recently published the findings of a comprehensive report underscoring the vital role business travel plays in the UK economy. Contributing £27.5 billion in 2022 and supporting over 280,000 jobs, business...
How to Handle Business Travel in a Crisis
In a perfect world, business travel plans would unfold exactly as they’re supposed to. Reality, however, is far less predictable and crises such as natural disasters, political unrest, or sudden logistical changes can flip a business trip on its head. In this article, we speak to James Challis, Operations Manager at Gray Dawes, about the importance of keeping travellers informed, the benefits of having a well-oiled response strategy, and the power of our TripSure app in keeping travellers safe.