We’re thrilled to announce that our very own Marketing Consultant, Sonam Popat, has been selected to join the Generation BTA Advisory Board, created by the Business Travel Association.
The BTA is the association for the business travel industry and its people.
Sonam Popat
Gray Dawes Group Marketing Consultant
The new Board which is made up of 13 members from different Travel Management companies, has been created to ensure engagement with the next generation of leaders within the business travel sector. It’s objective is to see the industry flourish by reflecting the needs and views of everyone within it.
Clive Wratten, Chief Executive Officer, BTA, said “I am delighted to launch Generation BTA, a new community to be formed from within The Business Travel Association membership, made up of industry influencers, industry energisers and industry evolutionists. This community will work closely with the Executive Board & the Industry Partners Board in tackling the issues impacting the industry, in defining the future strategy of The BTA and ensuring a vibrant and sustainable business travel industry for future generations.”
The Generation BTA Board will work in groups to tackle issues, directly facing within the industry to bring about positive change.
“I’m really excited to bring a new and diverse perspective to the BTA and to the industry as a whole,” explains Sonam. “I believe my marketing experience will enable me to bring fresh ideas on how we can continue to educate and inspire a different audience about the industry, especially when attracting in new talent into business travel. I am also looking forward to learning from the other BTA members.”
Congratulations to Sonam! We look forward to seeing her contribution to Generation BTA.
Related Articles
Everything You Need to Know About EES
A new system called the Entry/Exit System (EES) will come into force across the Schengen area, introducing new digital checks at the border. Understanding what this means, what you need to do when travelling, and how it fits into wider EU border changes is essential for anyone planning a trip to Europe. In this guide to the EES, we give a comprehensive overview of everything you need to know, from the stages of its introduction and how it will affect your travel.
Key Takeaways From the BTA Conference 2025
We give a rundown of all the key talking points from the BTA Conference in Munich, including rethinking what it means to be a business traveller in the modern world and the needs of the next generation to tackling the complexities of blended travel and the importance of new technology.
Top Tips to Writing a Travel RFP
Creating a Request for Proposal (RFP) for business travel can be complicated. Done right, it grants you access to excellent suppliers, unlocks better cost savings, and results in smoother travel experiences for you and your travellers. In this article, we give our top tips for putting together an RFP from internal alignment and building a shortlist to preparing the document and presenting it with confidence.