We’re thrilled to announce that our very own Marketing Consultant, Sonam Popat, has been selected to join the Generation BTA Advisory Board, created by the Business Travel Association.
The BTA is the association for the business travel industry and its people.
Sonam Popat
Gray Dawes Group Marketing Consultant
The new Board which is made up of 13 members from different Travel Management companies, has been created to ensure engagement with the next generation of leaders within the business travel sector. It’s objective is to see the industry flourish by reflecting the needs and views of everyone within it.
Clive Wratten, Chief Executive Officer, BTA, said “I am delighted to launch Generation BTA, a new community to be formed from within The Business Travel Association membership, made up of industry influencers, industry energisers and industry evolutionists. This community will work closely with the Executive Board & the Industry Partners Board in tackling the issues impacting the industry, in defining the future strategy of The BTA and ensuring a vibrant and sustainable business travel industry for future generations.”
The Generation BTA Board will work in groups to tackle issues, directly facing within the industry to bring about positive change.
“I’m really excited to bring a new and diverse perspective to the BTA and to the industry as a whole,” explains Sonam. “I believe my marketing experience will enable me to bring fresh ideas on how we can continue to educate and inspire a different audience about the industry, especially when attracting in new talent into business travel. I am also looking forward to learning from the other BTA members.”
Congratulations to Sonam! We look forward to seeing her contribution to Generation BTA.
Related Articles
The Practical Guide to Maximising Traveller Wellbeing
How can you keep your travellers happy before, during and after a trip? What steps can you and your TMC take to ensure that their experiences on the road are healthy and relatively stress-free? In this practical guide to traveller wellbeing, we take a deep dive into how travel bookers can better support employees both away on a work trip and when they come home.
Paris: A Business Traveller’s Guide
Nestled on a north-curving arc of the vast river Seine, Paris is renowned the world over for its history-rich streets, its devotion to fine art and fashion, and its unrivalled menu of gastronomic delights, from melt-in-the-mouth croissants to the sweet taste of French onion soup. The city and broader Paris region is also a significant economic and diplomatic powerhouse at the heart of Europe – its nominal GDP of ~£640 billion in 2021 was the highest in the entire European Union, and 29 companies listed in the Fortune Global 500 call the area home. In this comprehensive guide to Paris for business travellers, we delve deeper into navigating the city’s unique corporate landscape, offer our top tips for getting around, and pick out our top 3 things to see or do to make your trip unforgettable.
Travel Talks – Wellbeing
Discover how to keep your corporate travellers happy and healthy while they’re away on business. In this Travel Talks episode, we explore exactly what Traveller Wellbeing actually is, why it’s so important to both employees and employers, and we present a host of easy to adopt strategies for healthier business trips.