MARKETING CONSULTANT

ROLE OVERVIEW

Working closely with the Group Marketing Director, as an integral part of Gray Dawes Group’s Marketing Team, the remit of the Marketing Consultant is primarily to help market the various business units of the Gray Dawes Group. This is very much a hands-on role and the successful applicant must be equally adept at strategic and analytical marketing as well as tactical and creative implementation. 

With a proven ability to consult, create and communicate, the primary role is to provide a fully rounded marketing support service to internal clients. This encompasses all Gray Dawes Group brands in order to increase awareness of our various service offerings, gain market share and help develop revenues through new and existing business streams. 

To a lesser extent, the role will also help the Marketing Team support external client commissions via our Square1 brand. 

The type of projects undertaken by the team include marketing strategy and planning, asset creation (corporate identity strategies, websites, presentations, promotional collateral), brand development and creative communications. 

As part of a small marketing team, flexibility is crucial. It’s vital that the role is versatile and supports other members of the Marketing Team. 

Responsible to: Group Marketing Director

 

Why we do what we do

KEY OBJECTIVES

To develop and manage marketing projects (both internal and external), clearly and convincingly presenting to prospects and clients alike the creative value that we bring to their business in monetary, service and performance terms. 

MARKETING

Strategical and tactical project development and implementation, across all company brands, including: 

  • Campaign creation and management. 
  • Preparation of presentation material – PowerPoint presentations, newsletters, proposal document formatting. 
  • Creative development of materials and assets, working with the Team on campaign design and application. 
  • Development of communication assets, including newsletter articles, staff communications and client projects. 
  • Work closely with the rest of the Marketing Team to produce communication assets in various formats, including print, digital, video and presentations. 
  • Design and implement communication campaigns, including subsequent reporting and analysis. 
  • Support content creation and development, such as blogs, thought leadership and whitepaper articles. 
  • Support the development and implementation of social media strategies.

CORPORATE COMMUNICATIONS

  • Creating and managing communication campaigns, both internally and externally. 
  • Work closely with all departments to identify communication opportunities. 
  • Identify, prioritise and quickly solve complex challenges. 
  • Collaborate with the teams to ensure timely and accurate communications across departments and offices, located across the country. 
  • Deliver proactive and reactive media, press and social engagement. 
  • Write and manage press releases to all suitable outlets. 
  • Seek out relevant editorial opportunities within trade press as well as panel and speaking opportunities for key staff. 
  • Support the creation of draft award submissions. 
  • Maintain a content calendar to map out all key content pieces through the year to support the Gray Dawes Group brand and reputation. 
  • Build strong relationships with all key internal stake holders. 
  • Working with HR to help the development of and engagement with internal staff development initiatives, including the Rising Stars, Style and Conference. 
  • Assistance with the development and creation of bids and RFP / RFI responses for each Gray Dawes brand and business unit. 

PLANNING

  • Assisting in the design and implementation of the annual marketing plans for Gray Dawes Group brands / business units. 
  • Support and facilitate development and implementation of individual marketing plans and projects. 
  • Assist in translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth. 
  • Help support the sales strategy for the business units, based on knowledge of Gray Dawes Group policy, nature of market, copyright and royalty requirements, and cost and mark-up factors. 

ACCOUNT MANAGEMENT

  • Handle project briefs and communicate between the (internal) ‘client’ and the Marketing Team. 
  • Nurture strong relationships with all clients, developing new and repeat business and identifying revenue building opportunities. 
  • Raising invoice data for implementation by the Accounts Department, if applicable.

BUSINESS MANAGEMENT

  • Develop and deliver insightful presentations and strategies to the Gray Dawes business unit(s) and executive committee where appropriate. 
  • Ensure the integration of the business unit marketing function within that of the greater Group and ensure that the business unit optimizes its use of shared and support services. 
  • Sharing knowledge and supporting the development of Marketing Team members and colleagues through guidance and training, in accordance with the Group Marketing Director’s instruction. 

SUPPLIER MANAGEMENT

  • Coordinate activities with third party suppliers and agencies. 
  • Negotiate beneficial terms and deals with suppliers to Gray Dawes Group. 

MARKET RESEARCH

  • Conduct research and analysis of competitor marketing activity. 
  • Produce reports for campaign effectiveness, data segmentation and recommendations. 

REPORTING

  • Develop and deliver a range of reports to accurately and clearly present the business status of each Gray Dawes brand to the Group Marketing Director and Senior Leadership Team (SLT). 
  • Communicating with internal stakeholders. 
  • Prepare and present campaign reports and analysis. 
  • Develop strategies for campaign improvement, based on the report data. 

BRANDING

  • Promote and extol the Gray Dawes Group brand values in all communications. 
  • Champion the brand. marketing and campaign strategies, bringing the Gray Dawes Group brand to life through compelling narrative and content for multiple audiences. 
  • Maintain brand guardianship of Gray Dawes Group assets and templates.

KEY SKILLS

  • Good educational record (ideally to degree level). 
  • 5 years career experience in a similar role and at manager level. 
  • Excellent understanding of the principles of marketing strategy. 
  • Experience with web, new media and Internet marketing / social media. 
  • High level of computer literacy (PC and Mac an advantage). 
  • Strong understanding of new technologies and how they can be applied to marketing. 
  • Proficient in marketing and office software: particularly MS PowerPoint, Word, Outlook. 
  • Good working understanding of Adobe Creative Cloud and what can be achieved by programs such as Photoshop, InDesign and Illustrator. 
  • Familiar with CMS software, in particular WordPress. 
  • Understanding of HTML, particularly in connection with email marketing, is an advantage, as is use of Mailchimp. 
  • Detail-oriented with the ability to manage projects from inception through execution. 
  • Excellent communication skills, both verbal and written (including copywritng and proof reading) skills. 
  • Ability to present information and respond to questions from groups, managers, clients, trade bodies. 
  • Hands-on approach. 
  • Strong database management. 
  • Strong business acumen skills. 
  • Accuracy and attention to detail. 
  • Excellent report writing, analytical and project management skills. 
  • Ability to work self-motivated and as part of a team and alone. 
  • A hunger to learn and the ability to flourish in a dynamic, high-growth, entrepreneurial environment.

KEY QUALITIES

  • Confidence 
  • Proactive 
  • Team player 
  • Ability to multi-task 
  • Remain calm under pressure 
  • Flexibility 
  • Creativity 
  • Innovative 
  • Personable 
  • Adaptable 
  • Integrity 
  • Tenacity 
  • Supportive 
  • Curiosity 

SALARY & BENEFITS

We can offer a competitive salary, based on your experience. The benefits package includes up to 25 days holiday (dependent on seniority) plus bank holidays, interest free season ticket loan, contributory pension scheme, life insurance, company conference and company social activities.

LOCATION

Ideally, you will be based in the SouthEast. However, as we have offices in London, Manchester, Colchester and Leamington Spa, this role may be based at any of these locations, as well as the opportunity for a part office / part home working arrangement.

DOES THE ABOVE ROLE EXCITE YOU AND WANT TO TAKE THE NEXT STEP IN YOUR CAREER?

 

We thought so, send us your CV and cover now and we will be in touch whether you are successful or not …

SUBSCRIBE

VISIT

Gray Dawes Group Alternative Logo

 

© Gray Dawes Group 2021