When a longstanding client approached us with a brief to manage a rolling three week European product launch programme for a new range of motorcycles, including press and dealer launches, transport and logistics, we knew we were in for a busy period!
This demanding project required a stunning backdrop with excellent transport links, therefore the 4* Barcelo Monserrat hotel, nestled in the hills over looking Barcelona and combining a beautiful location, great weather and perfect biking territory proved an inspirational venue choice.
Influential guests from all over Europe were invited for the two night programme, which included dinners, press conferences and an opportunity to try out the product, with GD coordinating all aspects including accommodation, flights and transfers.
Given the high profile nature of the audience, impeccable delivery was of paramount importance. The diligence and attention to detail of the GD Events team ensured that the event went without a hitch and firmly cemented the company as a preferred supplier to the client.