Gray Dawes vs. Consumer Hotel Booking Channels

As the BBC have recently brought to light the investigation which the Competitions and Market Authority (CMA) have begun into misleading claims made by online hotel booking websites, we wanted to take this opportunity to share with you how booking through a B2B specific booking tool, such as the one offered to Gray Dawes clients, can be beneficial in securing best room price.

The CMA launched their investigation in October, and have since uncovered evidence which suggests that a great deal of popular consumer online booking websites use misleading tactics to encourage you to book with them. These tactics include; giving a false impression on hotel room availability to encourage you to ‘panic-book’, misleading claims about discounts, and hotel rankings being set depending on how much commission websites can make from them. Considering 70% of people who shop for accommodation use these types of websites to carry out their booking, these tactics are bound to have affected a considerable number of consumers.

Andrea Coscelli, CEO of the CMA explains the next steps of their investigation:

“We are now demanding that sites think about how they are presenting information to their customers and make sure they are complying with the law. Our next step is to take any necessary action – including through the courts If needed – to ensure people get a fair deal.”

Booking a hotel through a traditionally B2C website, such as the booking  sites featured in this report, can unfortunately set you at a disadvantage if you are actually booking a B2B trip. So we’ve rounded up a few of the differences you can expect when booking your accommodation through Gray Dawes Group’s specialist B2B booking tool:-

  • You’ll see accommodation results ordered based on either distance, if they’re within your corporate travel policy, and the price – low to high. We’ll never try to sway you using false rankings due to commercial bias.
  • There is no false “urgency” when booking using our online tool. We will never interrupt your booking experience with urgent messages stating how many rooms are left to try and get you to book quicker and rush your decision making.
  • Any discounts are clear and straightforward. They’ll never be shown as a percentage, we’ll just show you the actual final cost – clear and straightforward.
  • All of our rate details are honest and inclusive. You’ll never be surprised with any extra charges or costs later in the booking fees.

If you’d like to find out more about how booking your next hotel stay with Gray Dawes, find out more here. Or get in touch with a member of our team today.

By |July 3rd, 2018|Blog|

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