Technology has always been at the forefront of the travel industry, and at Gray Dawes we love seeing how new, innovative technology is being used every day to enhance the travel industry, and make travelling a more immersive, exciting experience.

So naturally, we were very excited to see Emirates making the most of virtual reality (VR) technology, having introduced a 3D tour of the interior of the Emirates Airbus A380 and the Emirates Boeing 777. Whether you’re hoping to book a flight, and would like a helping hand on deciding which seat to book, or you’ve never flown with Emirates before and are curious to see the inside of their planes – then we’d recommend taking a look!

Not only does the immersive tour allow you to navigate through the seats of the Economy, Business and First Class cabins, but it also allows you a sneak peek into the Onboard Lounge and Shower Spa on the Airbus A380 – which we think is going to prove very popular viewing!

The VR 3D tour is available to customers browsing on their mobile device or using the Emirates app. Once you’ve had a quick tour of the plane and have found your perfect seat, you’ll then be able to select and book that seat, and learn about all the features available to you once you’re up in the air.

Emirates’ senior vice president said “We are pleased to be the world’s first airline to introduce this VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The airline have plans to roll out the VR technology across their entire fleet of planes – ensuring that all of their clients or potential clients are able to make the most of the technology and be informed when selecting their seat during the booking process.

What do you think about using virtual-reality technology in this way? Is it a great way to enhance your booking experience, or are you not sure how it would benefit you? We’d love to hear your thoughts!