{"id":292724,"date":"2025-02-24T07:00:56","date_gmt":"2025-02-24T07:00:56","guid":{"rendered":"https:\/\/www.gdg.travel\/?p=292724"},"modified":"2025-05-20T15:20:28","modified_gmt":"2025-05-20T14:20:28","slug":"top-insights-itm-trending","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/nl\/blog\/top-insights-itm-trending\/","title":{"rendered":"Top Insights from the ITM Trending Event 2025"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”HEADER BANNER” _builder_version=”4.27.4″ _module_preset=”_initial” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/02\/ITM-Trending-Review-BAnner-WEB.jpg” parallax=”on” locked=”off” collapsed=”off” global_colors_info=”%91%93″][et_pb_fullwidth_header title=”Top Insights from the ITM Trending Event 2025″ subhead=”What can you expect from business travel in the coming year?” admin_label=”HEADER – Top Insights from ITM Trending” _builder_version=”4.27.4″ _module_preset=”_initial” title_font_size=”58px” title_line_height=”1.7em” subhead_font_size=”25px” background_color=”rgba(0,0,0,0.29)” background_enable_image=”off” title_font_size_tablet=”40px” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” subhead_font_size_tablet=”20px” subhead_font_size_phone=”16px” subhead_font_size_last_edited=”on|phone” z_index_tablet=”500″ global_colors_info=”%91%93″ button_one_text__hover_enabled=”on|desktop”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”SECTION – Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” sticky_enabled=”0″ custom_padding=”54px|||||”][et_pb_row column_structure=”3_5,2_5″ admin_label=”ROW – Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”HEADER – Intro” _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

The Institute of Travel Management (ITM) have released their 2025 Trending report…<\/h2>\n

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Presented at the annual ITM Trending event, the survey takes a deep dive into buyer and supplier priorities for the year ahead, offering invaluable insight into the business travel challenges and trends that are set to impact the industry over the next 12 months.<\/p>\n

In this article, we take a look at some of the key takeaways from the survey and how they might shape the industry in 2025.<\/strong><\/p>\n

[\/et_pb_text][et_pb_button button_url=”#top6challenges” button_text=”Read More” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/02\/Business-Man-Standing-Brown-Suit-Laptop-WEB.jpg” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”395px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”SECTION – Problems & Solutions Boxes” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 0%|rgba(0,0,0,0.39) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/02\/Connected-Dots-Blue-WEB.jpg” custom_padding=”||100px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”47px” global_colors_info=”{}”]<\/p>\n

Top 6 Challenges for Managing Travel in 2025<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #1″ module_id=”top6challenges” _builder_version=”4.27.4″ _module_preset=”default” width_last_edited=”off|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 1″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

1\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Access to Full Content & NDC<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

77% of survey respondents stated that access to comprehensive travel content would be a key challenge in managing travel in 2025. As a result, TMCs that focus on offering a full range of content, from web rates and traditional GDS to negotiated rates and NDC, will be in a good position for growth. This is especially true for those who can offer this content all in one place via an easy-to-use interface, such as Gray Dawes’ online booking tool, YourTrip.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 2″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Best Cost Value From My Bookings” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Balancing Traveller Behaviour With Policy<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

64% of respondents said that balancing traveller policy with traveller behaviour would be a key issue in managing travel in 2025. While travel managers need to develop a policy that aligns with corporate goals, overly rigid rules can lead to traveller dissatisfaction and non-compliance. Instead, policy should be flexible to traveller feedback, prioritise wellbeing, and use data-driven insights to streamline bookings and expense management.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #2″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 3″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

3\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Manage Expenses From Multiple Sources” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Compliance & Budget Control<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

In 2024, not one survey respondent highlighted the issue of compliance and budget control – a far cry from the 56% that listed it as a challenge for this year.\u00a0 Non-compliance, such as booking outside preferred channels or exceeding budget limits, can lead to increased expenses. Companies will therefore need clear policies and user-friendly booking tools to ensure that travel budgets are optimal without compromising on employee experience.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 4″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

4\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER – Travel Budget is Realistic” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Influencing Sustainable Practices<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

48% of survey respondents listed influencing sustainability practice as a key issue in 2025, a 3% decrease from last year. Travel managers play a key role in promoting eco-friendly travel options, such as encouraging rail travel over short-haul flights or selecting green-certified hotels. Carbon offset programmes are also part of creating meaningful change. For example, Gray Dawes’ Legacy initiative is designed to help our clients achieve their sustainability goals.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #2″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 3″ _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

5\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Manage Expenses From Multiple Sources” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

TMC Servicing<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

47% of survey respondents stated that the service provided by a Travel Management Company (TMC) will be a key concern for 2025. A good level of service is the difference between efficient, cost-effective travel and frustrating, sub-optimal trips. That’s why Gray Dawes’ High Touch approach to customer service is one of the key pillars of our business – we believe that a truly personal, ‘Always On’ service is the key to crafting travel experiences that live long in the memory.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 4″ _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

6\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER – Travel Budget is Realistic” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Technology Implementation<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Travel Policy Problem” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

44% of survey respondent stated that the implementation and integration of travel technology into their own corporate environment will be a challenge to address in 2025, a rise of nearly 20% from last year. Integrating different software, increasing user adoption, and ensuring travel data is secure and compatible across environments are all of crucial importance. For global businesses, access to a single and unified tech solution that can cross international borders –\u00a0such as our online booking tool YourTrip – will keep travel flexible and scalable.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”SECTION – Key Statistics” _builder_version=”4.27.4″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”ROW – Key Stats %” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”HEADER – Key Stats %” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Key Statistics<\/h2>\n

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Some of the important numbers from the ITM Trending Survey.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_position=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”ROW – Key Statistics #1″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”30″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”BODY – Key Stats Travel Budget Management” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-0.2%||-0.2%||true|false” custom_padding=”19px|||||” global_colors_info=”{}”]<\/p>\n

The percentage of buyer respondents who manage travel budgets<\/strong> between \u00a31m – \u00a320m <\/strong>(of which 12% <\/strong>manage a budget between \u00a311m – \u00a320m<\/strong>)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_position=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”ROW – Key Statistics #2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”36″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”BODY – Key Stats Budget Increase” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-0.2%||-0.2%||true|false” custom_padding=”19px|||||” global_colors_info=”{}”]<\/p>\n

The percentage of respondents who expect travel budgets to increase<\/strong> in 2025, with another 36%<\/strong> of respondents expecting travel budgets to decrease. <\/strong>25% of respondents expect them to remain the same.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_position=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”ROW – Key Statistics #3″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”24″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”BODY – Key Stats Go to RFP” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-0.2%||-0.2%||true|false” custom_padding=”19px|||||” global_colors_info=”{}”]<\/p>\n

The percentage of buyers who intend to go to RFP<\/strong> in 2025, the highest level since 2020 when 35% of respondents planned to go to RFP.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_position=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”ROW – Key Statistics #4″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”25″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”BODY – Key Stats OBT ” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-0.2%||-0.2%||true|false” custom_padding=”19px|||||” global_colors_info=”{}”]<\/p>\n

The percentage of respondents who are happy<\/strong> with their online booking tool (OBT).\u00a0<\/strong>This includes rail content, non-GDS sources, and NDC options.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_position=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”SECTION – Problems & Solutions Boxes” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 0%|rgba(0,0,0,0.39) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/02\/Connected-Dots-Blue-2-WEB.jpg” custom_padding=”||100px|||” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”47px” global_colors_info=”{}”]<\/p>\n

Top 6 TMC KPIs for Travel Buyers in 2025<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #1″ module_id=”datasolutions” _builder_version=”4.27.2″ _module_preset=”default” width_last_edited=”off|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 1″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

1\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Service All Content KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ability to Service All Content<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Service All Content KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

The number one KPI for buyers searching for a TMC is easy access to comprehensive travel content, including NDC, web rates, traditional GDS, and more. If a TMC can provide this all-inclusive content, and package it in a single platform, travellers and travel buyers are far more likely to receive the most competitive fares, exclusive offers, and tailored travel options that align with both corporate and sustainability goals. In short, clients want to be empowered to make informed decisions about their travel and content is the first step in that journey.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 2″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Cost Effective KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Cost Effectiveness<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Cost Effective KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” body_link_font=”|700|||||||” body_link_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

Ensuring that trips are cost-effective and valuable – both in terms of budget and the well-being of the traveller – was identified as an essential KPI. A good TMC should be able to optimise a client’s travel spend without compromising on quality or convenience, whether through leveraging negotiated rates or analysing travel data from a reporting tool such as Gray Dawes’ YourData platform<\/a>. This approach not only reduces overall costs but also enhances traveller satisfaction and safety through well-managed itineraries.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #2″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 3″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

3\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Online Adoption KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Online Adoption<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Online Adoption KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

Ensuring that travellers are encouraged to use online booking tools and other digital platforms was listed high on the list of what buyers expected from a TMC. First and foremost, it is essential that any travel tech offered by a TMC is easy to use and supported by experts around the clock. A robust tech stack will naturally drive higher online adoption rates, essential for better data collection, travel reporting, and spend analysis, ultimately affording clients greater control and convenience over their budget and trips.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 4″ _builder_version=”4.27.2″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

4\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER – Creative Solutions KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Creative Solutions to Problems<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Creative Solutions KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” body_link_font=”|700|||||||” body_link_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

The ability of a TMC to solve tricky travel challenges, often through the use of seasoned travel experts, was identified as a top KPI for clients. While the utilisation of AI technology continues to grow within the business travel industry, the expertise of real people still plays a crucial role. Whether rebooking a traveller during a flight disruption, securing last-minute accommodation when a hotel is overbooked, or navigating complex visa requirements, an experienced agent can tailor solutions on the fly. That’s why we place so much value on the High Touch approach<\/a> at Gray Dawes – our people are our clients’ people too.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Problem to Solutions #2″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|tablet” max_width=”1420px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 3″ _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

5\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER- Call & Email KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Call & Email Response Times<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Call & Email KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” body_link_font=”|700|||||||” body_link_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

Prompt communication ensures that travellers can quickly resolve issues like flight changes, hotel availability, or urgent itinerary updates, minimising stress and disruption. Ultimately, responsiveness builds trust, enhances client satisfaction, and demonstrates the TMC’s commitment to delivering exceptional support when it matters most. At Gray Dawes, 24\/7 is a thing of the past. Our innovative ‘Always On’ approach<\/a> – with wholly owned Gray Dawes offices located across the UK, USA, Australia and the Netherlands – means that our service is available to everyone wherever or whenever they are in the world.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”NUMBER – 4″ _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”70px” custom_margin=”5%||0%||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

6\ufe0f\u20e3<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”HEADER – Mitigating Disruption KPI” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_2_font_size_tablet=”35px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Mitigating Disruptions<\/h3>\n

[\/et_pb_text][et_pb_accordion toggle_icon=”R||divi||400″ admin_label=”BODY – Mitigating Disruption KPI” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Summary” open=”on” open_toggle_text_color=”#ffe5e5″ open_toggle_background_color=”rgba(91,140,177,0.7)” closed_toggle_text_color=”#ffe5e5″ closed_toggle_background_color=”rgba(91,140,177,0.7)” icon_color=”#ffe5e5″ toggle_icon=”r||divi||400″ use_icon_font_size=”on” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”#FFFFFF” border_width_all=”0px” global_colors_info=”{}” toggle_text_color=”#ffe5e5″ toggle_font_size=”23px”]<\/p>\n

The importance of a TMC’s ability to foresee and manage any travel disruption, such as extreme weather or flight delays, was high on the list of buyer expectations. A good TMC can mitigate disruption through the use of real-time monitoring, automated alert systems, and by leveraging the experience of its travel consultants. The ability to negotiate bumps in the road – whether it be adjusting travel itineraries at the last minute or keeping travellers in the loop – not only minimises the stress of a business trip but also helps clients control costs and maintain productivity.\u00a0<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”SECTION – Summary” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”13px|||||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Summary” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1420px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/10\/Loyalty-Scheme-WEB-1.jpg” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”548px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”HEADER – In Summary” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”center” header_2_font_size=”37px” global_colors_info=”{}”]<\/p>\n

In Summary<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”BODY – In Summary” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The results from the ITM Trending Buyer and Supplier report highlight the key priorities and challenges shaping the future of business travel in 2025. <\/strong><\/p>\n

Top priorities for travel buyers include budget control, full content access (such as NDC and non-GDS content), sustainability, traveller wellbeing, and optimising online booking tools (OBTs). Duty of care and managing service disruptions also remain as crucial as ever.<\/p>\n

Both suppliers and buyers agree that access to comprehensive content is the number one KPI for TMCs, followed closely by cost management and quick response times. Sustainability is also a growing focus in 2025, with 87% of respondents expecting suppliers to have net-zero carbon targets and sustainable practices aligned with ISO 14001 standards.<\/p>\n

Even though we are still at the beginning of 2025, the ITM Trending report offers valuable insights for both TMCs and travel buyers, helping them align their strategies with evolving industry priorities. Yet if there’s one thing we know about the business travel industry, it’s that it can change quickly, and staying on top of emerging travel trends – especially amid the AI revolution – is vital.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog Sign-Off (portfolio & back button)” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#efefef” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”244251″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”title: related articles” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0%||5%||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Related Articles<\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”current” use_manual_excerpt=”off” show_author=”off” show_categories=”off” show_excerpt=”off” admin_label=”Blog posts grid – city guides” _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”20px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][et_pb_button button_url=”\/blog” url_new_window=”on” button_text=”discover more articles” button_alignment=”center” admin_label=”button – BACK TO BLOG” _builder_version=”4.27.4″ _module_preset=”default” button_icon=”4||divi||400″ button_icon_color=”#FFFFFF” button_icon_placement=”left” animation_style=”none” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Us Footer Form – UK” module_id=”lets-talk” _builder_version=”4.25.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”119deg” background_color_gradient_stops=”#6d6e71 0%|#414042 95%” background_color_gradient_start=”#6d6e71″ background_color_gradient_start_position=”41%” background_color_gradient_end=”#414042″ background_color_gradient_end_position=”56%” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/05\/IMAGE-Cityscape-Aerial-Dark.jpg” parallax=”on” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” custom_padding=”0px||32px|0|false|false” z_index_tablet=”500″ border_width_left=”0vw” border_color_left=”#e0e0e0″ global_module=”284049″ saved_tabs=”all” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”ROW – Contact Us Form” module_class=” et_pb_row_fullwidth” _builder_version=”4.21.0″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|45px|0px|45px|true|true” z_index_tablet=”500″ border_style_all=”none” make_fullwidth=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ use_background_color_gradient=”on” background_color_gradient_direction=”150deg” background_color_gradient_stops=”rgba(91,140,177,0.34) 90%|rgba(65,64,66,0) 90%” background_color_gradient_start=”rgba(91,140,177,0.34)” background_color_gradient_start_position=”90%” background_color_gradient_end=”rgba(65,64,66,0)” background_color_gradient_end_position=”90%” custom_padding=”10%|3%|12%|3%” custom_padding_last_edited=”off|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”0″ disabled_on=”on|on|on” _builder_version=”4.17.6″ height=”5px” custom_margin=”-3px|||||” custom_padding=”||0px|||” z_index_tablet=”500″ disabled=”on” global_colors_info=”{}”][\/et_pb_divider][et_pb_blurb title=”CALL US” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” image_icon_width=”28px” admin_label=”BLURB – Call Us” _builder_version=”4.24.2″ header_font=”|500|||||||” header_font_size=”28px” header_line_height=”1.2em” body_text_color=”#ffffff” body_font_size=”18px” background_layout=”dark” animation_direction=”left” animation_delay=”100ms” animation_intensity_zoom=”12%” z_index_tablet=”500″ icon_font_size=”28px” global_colors_info=”{}”]<\/p>\n

<\/span>+44 (0)1206 716111<\/span><\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_divider divider_weight=”0″ _builder_version=”4.16″ height=”5px” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][et_pb_blurb title=”EMAIL US” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” image_icon_width=”28px” admin_label=”BLURB – Email Us” _builder_version=”4.20.2″ header_font=”|500|||||||” header_font_size=”28px” header_line_height=”1.2em” body_font_size=”18px” background_layout=”dark” animation_direction=”left” animation_delay=”200ms” animation_intensity_zoom=”12%” z_index_tablet=”500″ icon_font_size=”28px” global_colors_info=”{}”]<\/p>\n

info@gdg.travel<\/a><\/span><\/p>\n

[\/et_pb_blurb][et_pb_divider divider_weight=”0″ _builder_version=”4.16″ height=”5px” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][et_pb_blurb title=”ALWAYS HERE” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” image_icon_width=”28px” admin_label=”BLURB – Always Here” _builder_version=”4.20.2″ header_font=”|500|||||||” header_font_size=”28px” header_line_height=”1.2em” body_font_size=”18px” background_layout=”dark” animation_direction=”left” animation_delay=”300ms” animation_intensity_zoom=”12%” z_index_tablet=”500″ icon_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Mon – Sun, <\/strong>24 hours a day<\/span><\/p>\n

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LET’S TALK<\/span><\/h3>\n

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SUBSCRIBE<\/strong><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#414042″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||25px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_signup mailchimp_list=”Gray Dawes Group|cdb71a096e” first_name_field=”off” last_name_field=”off” button_text=”SUBMIT” use_spam_service=”on” recaptcha_list=”Gray Dawes Travel|Gray Dawes Travel-0″ _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”rgba(109,110,113,0.2)” form_field_text_color=”#414042″ form_field_focus_background_color=”rgba(109,110,113,0.2)” form_field_focus_text_color=”#414042″ header_text_align=”left” header_text_color=”#5b8cb1″ header_font_size=”19px” form_field_font=”|||on|||||” use_background_color=”off” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_border_width=”0px” button_border_radius=”0px” button_font=”||||||||” button_icon_color=”#5b8cb1″ custom_margin=”||||false|false” custom_padding=”||||false|false” animation_style=”slide” z_index_tablet=”500″ border_radii_fields=”on|0px|0px|0px|0px” focus_text_color=”#ffffff” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#414042″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#ffffff”][\/et_pb_signup][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” min_height=”40px” custom_margin=”||14px|||” global_colors_info=”%91%93″]<\/p>\n

FOLLOW<\/strong><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#414042″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||25px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_social_media_follow icon_color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/showcase\/gray-dawes-travel\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/graydawestravel\/” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/graydawesgroup\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/graydawesgroup\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” min_height=”40px” custom_margin=”||14px|||” global_colors_info=”%91%93″]<\/p>\n

EXPLORE<\/strong><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#414042″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||25px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” custom_margin=”0px|||||” global_colors_info=”%91%93″]Careers<\/a><\/strong><\/p>\n

Locations<\/a><\/strong><\/p>\n

Leadership Team<\/a><\/strong><\/p>\n

Resources<\/a><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” min_height=”40px” custom_margin=”||14px|||” global_colors_info=”%91%93″]<\/p>\n

LEGAL<\/strong><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#414042″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||25px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” custom_margin=”0px|||||” global_colors_info=”%91%93″]Cookies<\/b><\/a><\/p>\n

Terms & Conditions<\/b><\/a><\/p>\n

GDPR<\/b><\/a><\/p>\n

Privacy<\/b><\/a>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”_initial” min_height=”40px” custom_margin=”||14px|||” global_colors_info=”%91%93″]<\/p>\n

VISIT<\/strong><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#414042″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||25px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/GD_GROUP_logo_alternative-scaled.png” alt=”Gray Dawes Group Alternative Logo” title_text=”GD_GROUP_logo_alternative” url=”https:\/\/graydawes.org” url_new_window=”on” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” max_width=”76%” module_alignment=”left” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”_initial” global_colors_info=”%91%93″]\u00a0<\/strong><\/p>\n

\u00a9 Gray Dawes Group 2023<\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Institute of Travel Management (ITM) have released their 2025 Trending report which explores the priorities and expectations of business travel buyers and suppliers for the year ahead. In this article, we take a look at the key takeaways from the report and find out how they might shape the future of the industry over the next 12 months.<\/p>\n","protected":false},"author":15,"featured_media":292840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[924,18,2551,46],"tags":[],"class_list":["post-292724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie","category-industry-news","category-offline","category-online"],"yoast_head":"\nTop Insights from the ITM Trending Event 2025 - Gray Dawes Travel<\/title>\n<meta name=\"description\" content=\"We take a look at some of the key takeaways from the ITM Trending survey and how they might shape the business travel industry in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gdg.travel\/blog\/top-insights-itm-trending\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Insights from the ITM Trending Event 2025 - Gray Dawes Travel\" \/>\n<meta property=\"og:description\" content=\"We take a look at some of the key takeaways from the ITM Trending survey and how they might shape the business travel industry in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gdg.travel\/blog\/top-insights-itm-trending\/\" \/>\n<meta property=\"og:site_name\" content=\"Gray Dawes Travel\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T07:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T14:20:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/02\/ITM-Trending-Review-BAnner-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1117\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Callum Winterford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Callum Winterford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/\"},\"author\":{\"name\":\"Callum Winterford\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#\\\/schema\\\/person\\\/15c51ce8605abcd0a662c4949d541641\"},\"headline\":\"Top Insights from the ITM Trending Event 2025\",\"datePublished\":\"2025-02-24T07:00:56+00:00\",\"dateModified\":\"2025-05-20T14:20:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/\"},\"wordCount\":8286,\"image\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gdg.travel\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/ITM-Trending-Review-BAnner-WEB.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\",\"Industry News\",\"Offline\",\"Online\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/\",\"url\":\"https:\\\/\\\/www.gdg.travel\\\/blog\\\/top-insights-itm-trending\\\/\",\"name\":\"Top Insights from the ITM Trending Event 2025 - 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