{"id":13128,"date":"2021-12-08T16:33:03","date_gmt":"2021-12-08T16:33:03","guid":{"rendered":"https:\/\/www.gdg.travel\/?p=13128"},"modified":"2025-04-16T14:08:41","modified_gmt":"2025-04-16T13:08:41","slug":"high-touch-high-tech","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/nl\/blog\/high-touch-high-tech\/","title":{"rendered":"High Touch, High Tech"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Header: High Touch High Tech&#8221; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;High Touch High Tech&#8221; subhead=&#8221;delivering a personalised service, both offline and online&#8221; admin_label=&#8221;high touch high tech&#8221; _builder_version=&#8221;4.16&#8243; title_line_height=&#8221;1.7em&#8221; subhead_line_height=&#8221;1.3em&#8221; background_color=&#8221;#414042&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/12\/female-traveller-tech-1.jpg&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;intro&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;22px|0px|69px|0px|false|false&#8221; border_color_all=&#8221;rgba(255,186,96,0.6)&#8221; border_width_right=&#8221;8vw&#8221; border_color_right=&#8221;#5b8cb1&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/12\/AI.jpg&#8221; alt=&#8221;Artificial Intelligence&#8221; title_text=&#8221;Future artificial intelligence robot and cyborg.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0%||0%||true|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>An exceptional personal service is something that Travel Management Companies have strived for since their inception. Building positive relationships with travellers to gain insight into their individual preferences and provide a bespoke service (while still following the requirements of their corporate travel programme) has been a fundamental part of many TMCs\u2019 traditional service offerings for decades.<\/strong><\/p>\n<p><strong>With the\u00a0emergence of\u00a0machine learning and Artificial Intelligence, within this article we explore\u00a0how a high-touch service can be achieved in an evermore digital world.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Travel App &#8211; promo banner&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/08\/YourTrip-app-promo.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;50px||||false|false&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;27px|auto||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;YourTrip App&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;5%||0%||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">YOURTRIP APP<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||0%||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Discover the only business travel app you&#8217;ll ever need<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/business-traveller-apps\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;show me&#8221; admin_label=&#8221;button: YourTrip app&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;%%51%%&#8221; button_icon_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;content&#8221; module_id=&#8221;highlights&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;75px|0px|0px|0px|false|false&#8221; border_color_all=&#8221;rgba(255,186,96,0.6)&#8221; border_width_right=&#8221;8vw&#8221; border_color_right=&#8221;#5b8cb1&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;part 1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-28px|auto||auto||&#8221; custom_padding=&#8221;0px|||||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0%||0%||true|false&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In the early 90\u2019s the world began to move online and &#8211; over time &#8211; business travel moved with it. Technology opened the door for TMCs to work faster and smarter, with a plethora of tools developed to support travel professionals in securing the best available rates and make delivering an outstanding service to their clients that much easier.<\/p>\n<p>As a generation of tech-first workers began to spread through the corporate world, customer-facing online booking tools became a must-have of the TMC toolkit. Technology continued to become an ever more integrated part of our daily lives and, as it did, the need for these corporate tools to keep pace with their consumer-based counterparts grew stronger. Business travellers now expected slick, intuitive, easy to use corporate travel booking tools. They wanted to use familiar interfaces that they were comfortable with from the technology and apps they used in their personal lives, and they wanted the whole process to be seamless, simple and \u2013 importantly \u2013 without the need to interact with anyone. At all.<\/p>\n<p>This shift represented a huge change for many in the TMC world, with the previous focus on high touch, relationship-led personal service entirely at odds to the much more distant, click-and-done desire of the modern business travellers. How could a TMC deliver a truly personal service without the personal interaction? Enter AI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;part 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||0%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Artificial Intelligence provides the potential solution for combining that click-and-done approach with the level of personalisation previously only achievable through a TMC\u2019s travel consultant truly getting to know an individual traveller. Machine Learning allows AI to build out rich, multi-faceted traveller profiles covering a range of datapoints; from their preferred fare type and seat position on planes and trains, to the type of accommodation option that they would usually book, ground transport preferences (and requirements) and more.<\/p>\n<p>In addition to recognising these preferences, a comprehensive and integrated AI solution also has the potential to enable intelligent monitoring of the entire trip, way beyond the initial booking. In turn, this provides an understanding of the elements which may still need to be booked and the automation to present the most relevant, personalised options to the traveller at the best possible time to make those additional bookings. Not only does this provide the benefit of a more seamless, tailored customer journey for the individual, it makes remaining in-policy so much more likely, benefitting the corporate with enhanced visibility of the entire trip, controlling costs, improving duty of care and reducing traveller risk.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; admin_label=&#8221;part 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/12\/female-traveller-tech-3.jpg&#8221; alt=&#8221;female traveller at airport using her smartphone&#8221; title_text=&#8221;Casual woman in airport hall.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;part 3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/12\/female-traveller-tech-4.jpg&#8221; alt=&#8221;female traveller at airport using her smartphone&#8221; title_text=&#8221;Young woman in airport hall.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||0%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For TMCs it demonstrates commitment to a personal service and care for their clients. The profiles that Artificial Intelligence builds can also help TMCs create tailored communications for a range of additional purposes such as travel alerts, new product launches, bespoke offers, in-trip recommendations and more. These communications aren\u2019t simply \u201cpersonalised\u201d with the recipient\u2019s company or a first name field-merge; they\u2019re specifically targeted to ensure travellers receive salient information pertinent to them.<\/p>\n<p>At Gray Dawes Travel, we recognised the potential of AI some years ago and in 2019 began working with Artificial Intelligence specialists, Grapevine. Since then, we\u2019ve helped refine the technology and are now thrilled to have incorporated their cutting-edge solution into our <strong><a href=\"\/how\/yourtrip\/#grapevine\" target=\"_blank\" rel=\"noopener\">YourTrip booking tool<\/a><\/strong>. As with any new technology, there\u2019s a required period of development and testing and this remains true of AI. In fact, the Machine Learning working behind the scenes needs a little time to understand traveller behaviours and gather the data needed for a truly insightful personal response. But even with a global pandemic that slowed bookings for many corporates thrown into the mix, our clients are now starting to receive tailored, targeted communications that help them book all elements of their entire trip in a very retail-focussed way, benefitting their business travel experience greatly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;part 4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||0%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>As with any emerging technology, AI still has a way to go. And it will not replace the personal human touch of an experienced travel consultant valued by so many corporate travellers. But by working together, TMCs and technology developers can continue to uncover the pain points that AI can help eradicate, find ways to pioneer the possibilities, redefine the technology and enhance the traveller experience. Because, ultimately, that\u2019s what it\u2019s all about. Whether by talking directly with a traveller on the phone or providing intuitive online booking tools, traveller experience should always be at the heart of what we do as a TMC. It\u2019s the personal approach that turns TMCs from a service provider into the provider of an experience. Receiving the right information and offers at the right time to support traveller needs, improve policy adherence, (increase sales!) and reduce corporate risk is a great place to start. And with AI continuing to develop and grow in our personal lives (hello Google, Alexa, Cortana, Siri) we can expect our business lives to continue to be enriched by the possibilities AI represents.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;75px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;YourTrip+ promo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/wSS5zvjF24U&#8221; image_src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/01\/biz-trav.jpg&#8221; admin_label=&#8221;YourTrip+ (Grapevine) video&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;back button&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;30px|0px|75px|0px|false|false&#8221; border_color_all=&#8221;rgba(255,186,96,0.6)&#8221; border_width_right=&#8221;8vw&#8221; border_color_right=&#8221;#5b8cb1&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;CTA&#8221; _builder_version=&#8221;4.14.2&#8243; custom_margin=&#8221;2px|auto||auto|false|false&#8221; custom_padding=&#8221;40px|0px|40px|0px|true|false&#8221; use_custom_width=&#8221;on&#8221; global_module=&#8221;8310&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/Traveller-Toolkit-Original-Image.jpg&#8221; url=&#8221;https:\/\/www.gdg.travel\/toolkit\/&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;http:\/\/gdg.travel\/toolkit&#8221; button_text=&#8221;visit the TRAVELLER TOOLKIT&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button: Traveller Toolkit&#8221; _builder_version=&#8221;4.16&#8243; button_icon=&#8221;%%126%%&#8221; button_icon_color=&#8221;#ffffff&#8221; animation_style=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;text CTA&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0%||0%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To help you navigate the changes of business travel, we\u2019ve created the brand-new <a href=\"https:\/\/www.gdg.travel\/toolkit\/\"><strong>Traveller Toolkit<\/strong><\/a>. This invaluable online resource is packed full of easy-to-use guides and checklists for every stage of every journey. We detail exactly what you need to know and do before, during and after your trip in a post-pandemic, post Brexit world.<\/p>\n<p>You can even check the travel restrictions and health status of your destination with our comprehensive COVID-19 Country Tracker, updated five times daily to ensure you have the very latest information to help keep you and your travellers safe.<\/p>\n<p>Travel is changing. With common sense and a good TMC behind you, travellers can have the confidence to once again take to the skies. It\u2019ll soon be <em>back business<\/em> as (un)usual.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;back button&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;55px|0px|55px|0px|true|false&#8221; use_custom_width=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;\/back-to-business\/&#8221; button_text=&#8221;back to business&#8230; travel&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button: back to business&#8230; travel&#8221; _builder_version=&#8221;4.16&#8243; button_icon=&#8221;%%23%%&#8221; button_icon_color=&#8221;#ffffff&#8221; button_icon_placement=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-Doors-Open-Start-Your-Journey.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Footer Row&#8221; module_id=&#8221;footer&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1800ms&#8221; z_index_tablet=&#8221;500&#8243; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(65,64,66,0.75)&#8221; custom_padding=&#8221;100px|10%|100px|10%&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|||on|||||&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ffffff; font-size: 26px; font-family: century-old-style-std, serif; text-transform: uppercase;\">START YOUR NEW\u00a0<\/span><\/p>\n<h2><span style=\"color: #ffffff;\">JOURNEY NOW &#8230;\u00a0<\/span><\/h2>\n<p>&nbsp;[\/et_pb_text][et_pb_text admin_label=&#8221;Texts&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;|||on|&#8221; header_4_font=&#8221;|||on|||||&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><\/h4>\n<h3><span style=\"color: #5b8cb1;\">WE ARE ALWAYS AVAILABLE<\/span><\/h3>\n<p><span style=\"color: #ffffff; font-size: 18px; text-transform: uppercase;\">24 hours a day, 7 Days a week!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us&#8221; button_text=&#8221;GET IN TOUCH&#8221; module_id=&#8221;get_in_touch_button_footer&#8221; _builder_version=&#8221;4.16&#8243; transform_scale=&#8221;98%|98%&#8221; transform_translate=&#8221;-1px|8px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; custom_padding=&#8221;100px|10%|100px|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;HEAD OFFICE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #5b8cb1;\">27 Middleborough<\/span><\/p>\n<p><span style=\"color: #5b8cb1;\">Colchester, CO1 1TG<\/span><\/p>\n<p><span style=\"font-size: 12px;\">\u00a0<\/span>[\/et_pb_blurb][et_pb_blurb title=&#8221;CALL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; module_id=&#8221;call_us_phone_cta_footer&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"tel:08448553700\"><span class=\"_Xbe _ZWk kno-fv\">0844 855 3700<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;[\/et_pb_blurb][et_pb_blurb title=&#8221;EMAIL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe076;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"mailto:info@gdg.travel\">info@gdg.travel<\/a>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Email Option &#038; Social footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_image=&#8221;http:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-CTA.png&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;60px||60px||false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_right=&#8221;0vw&#8221; border_color_right=&#8221;#e0e0e0&#8243; border_color_left=&#8221;rgba(48,48,48,0.5)&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0vw&#8221; border_width_right_last_edited=&#8221;on|tablet&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; background_blend=&#8221;screen&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1800px&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; z_index_tablet=&#8221;500&#8243; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>SUBSCRIBE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_signup mailchimp_list=&#8221;Gray Dawes Group|cdb71a096e&#8221; first_name_field=&#8221;off&#8221; last_name_field=&#8221;off&#8221; button_text=&#8221;SUBMIT&#8221; use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Gray Dawes Travel|Gray Dawes Travel-0&#8243; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_text_color=&#8221;#414042&#8243; form_field_focus_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_focus_text_color=&#8221;#414042&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#5b8cb1&#8243; header_font_size=&#8221;19px&#8221; form_field_font=&#8221;|||on|||||&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;||||||||&#8221; button_icon_color=&#8221;#5b8cb1&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; z_index_tablet=&#8221;500&#8243; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; focus_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#414042&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221;][\/et_pb_signup][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>FOLLOW<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/showcase\/gray-dawes-travel\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/graydawestravel\/&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>EXPLORE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<strong><a href=\"\/who\/careers\/\" style=\"color: #414042;\">Careers<\/a><\/strong><\/p>\n<p><strong><a href=\"\/locations\/\" style=\"color: #414042;\">Locations<\/a><\/strong><\/p>\n<p><strong><a href=\"\/who\/leadership-team\/\" style=\"color: #414042;\">Leadership Team<\/a><\/strong><\/p>\n<p><strong><a href=\"\/resources\/\" style=\"color: #414042;\">Resources<\/a><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>LEGAL<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><a href=\"\/cookie-policy\/\" style=\"color: #414042;\"><b>Cookies<\/b><\/a><\/span><\/p>\n<p><span><a href=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/01\/Gray-Dawes-Travel-Standard-TCs-2021.pdf\" style=\"color: #414042;\"><b>Terms &amp; Conditions<\/b><\/a><\/span><\/p>\n<p><span><a href=\"\/data-protection-policy\/\" style=\"color: #414042;\"><b>GDPR<\/b><\/a><\/span><\/p>\n<p><span><a href=\"\/privacy-policy\/\" style=\"color: #414042;\"><b>Privacy<\/b><\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>VISIT<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/GD_GROUP_logo_alternative-scaled.png&#8221; alt=&#8221;Gray Dawes Group Alternative Logo&#8221; title_text=&#8221;GD_GROUP_logo_alternative&#8221; url=&#8221;https:\/\/graydawes.org&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;76%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a9 Gray Dawes Group 2021<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An exceptional personal service is something that Travel Management Companies have strived for since their inception. With the emergence of machine learning and Artificial Intelligence, we examine how TMCs can continue to deliver a high-touch personal service in an evermore digital world.<\/p>\n","protected":false},"author":1,"featured_media":13125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[231,291,898],"tags":[],"class_list":["post-13128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-en-us","category-online-en-us","category-travel-apps-en-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Touch, High Tech - Gray Dawes Travel<\/title>\n<meta name=\"description\" content=\"We examine how travel management companies can continue to deliver a high-touch personal service in an evermore digital world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gdg.travel\/blog\/high-touch-high-tech\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Touch, High Tech - 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