{"id":302816,"date":"2026-01-02T12:40:03","date_gmt":"2026-01-02T12:40:03","guid":{"rendered":"https:\/\/www.gdg.travel\/blog\/multi-generational-travel\/"},"modified":"2026-01-08T12:30:07","modified_gmt":"2026-01-08T12:30:07","slug":"multi-generational-travel","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-us\/blog\/multi-generational-travel\/","title":{"rendered":"Creating a Multi-Generational Travel Programme That Works"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HEADER: Multi-Gen Travel Programme&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Creating a Multi-Generational Travel Program That Works&#8221; subhead=&#8221;and why getting it right matters&#8230;&#8221; admin_label=&#8221;HEADER: Multi-Gen Travel Programme&#8221; _builder_version=&#8221;4.27.4&#8243; title_font_size=&#8221;60px&#8221; subhead_font_size=&#8221;3vh&#8221; subhead_line_height=&#8221;1.3em&#8221; background_color=&#8221;#414042&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Baby-Boomer-Millenial-Traveller-Airport-BANNER.jpg&#8221; parallax=&#8221;off&#8221; title_font_size_tablet=&#8221;60px&#8221; title_font_size_phone=&#8221;60px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;10vh||10vh||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100vw&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>A successful business travel program is flexible to the needs of different generations.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Intro&#8221; _builder_version=&#8221;4.27.4&#8243; text_font_size=&#8221;1.86vh&#8221; header_line_height=&#8221;1.9em&#8221; header_4_font_size=&#8221;30px&#8221; header_4_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;0%||0%||true|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Arguably for the first time ever, corporate travel programs must cater to four distinct generations. From Baby Boomers, who remember the burgeoning business travel scene of the sixties and seventies, to Gen Z employees booking their first-ever work trips, every generation has a unique perspective on travel, different preferences and priorities, and varying technological capabilities.<\/p>\n<p>Understanding these nuances isn&#8217;t just about accommodating the wide variety of travellers within an organization. In this article, we take a look at how to build a multi-generational travel program that is cost-effective and tailored to the broadly different needs of those born across the decades.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;#more&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read More&#8221; admin_label=&#8221;BUTTON &#8211; Read More&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Gen-Z-Business-Traveller-Using-Mobile-Phone.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Understanding the Generational Landscape&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.52) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Business-Traveller-From-1970s.jpg&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10vh||10vh||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;ROW &#8211; Understanding the Generational Landscape&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;70%&#8221; max_width=&#8221;100vw&#8221; custom_padding=&#8221;|40px|63px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.65)&#8221; custom_padding=&#8221;2vh|2vw|6vh|2vw|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TITLE &#8211; TUnderstanding the Generational Landscape&#8221; module_id=&#8221;more&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;4vh&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Understanding the Generational Landscape<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Understanding the Generational Landscape&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Today&#8217;s workforce spans an unprecedented age range, bringing together professionals from multiple generational backgrounds. From early-career employees entering the job market for the first time to seasoned workers with decades of expertise, organizations now operate in an environment richer and more diverse than ever before.<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf007;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;5vh&#8221; content_max_width=&#8221;100vw&#8221; admin_label=&#8221;BLURB &#8211; Baby Boomer&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;2vh&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1.86vh&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;2vh||||false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0vh|0vw|0vh|0vw|true|true&#8221; custom_padding=&#8221;1vh|0vw|1vh|0vw|true|true&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(91,140,177,0.47)&#8221; background_enable_color__hover=&#8221;on&#8221;]<\/p>\n<p style=\"margin-top: 1.2vh;\"><strong>Baby Boomers (born 1946-1964)<\/strong> &#8211; From an age of formality and hierarchy and now with decades of travel experience.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf007;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;5vh&#8221; content_max_width=&#8221;100vw&#8221; admin_label=&#8221;BLURB -GenX&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;2vh&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1.86vh&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;2vh||||false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0vh|0vw|0vh|0vw|true|true&#8221; custom_padding=&#8221;1vh|0vw|1vh|0vw|true|true&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(91,140,177,0.47)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p style=\"margin-top: 1.2vh;\"><strong>Gen X (born 1965-1980)<\/strong> &#8211; The backbone of middle management, balancing traditional expectations with digital adoption.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf007;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;5vh&#8221; content_max_width=&#8221;100vw&#8221; admin_label=&#8221;BLURB &#8211; Millenial&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;2vh&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1.86vh&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;2vh||||false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0vh|0vw|0vh|0vw|true|true&#8221; custom_padding=&#8221;1vh|0vw|1vh|0vw|true|true&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(91,140,177,0.47)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p style=\"margin-top: 1.2vh;\"><strong>Millennials (born 1981-1996)<\/strong> &#8211; Now represent the largest segment of today&#8217;s workforce in different roles.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf007;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;5vh&#8221; content_max_width=&#8221;100vw&#8221; admin_label=&#8221;BLURB &#8211; Gen Z&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;2vh&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1.86vh&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;2vh||||false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0vh|0vw|0vh|0vw|true|true&#8221; custom_padding=&#8221;1vh|0vw|1vh|0vw|true|true&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(91,140,177,0.47)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p style=\"margin-top: 1.2vh;\"><strong>Gen Z (born 1997-2012)<\/strong> &#8211; Entering the corporate world with fresh perspectives shaped by mobile-first tech and social consciousness.<\/p>\n<p>[\/et_pb_blurb][et_pb_text admin_label=&#8221;BODY &#8211; Understanding the Generational Landscape&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Each generation&#8217;s formative experiences influence how they approach business travel. Boomers may value personal service and loyalty programs built over decades. Gen X appreciates efficiency and work-life balance. Millennials seek experiences and seamless digital integration. Gen Z prioritizes sustainability, authenticity, and instant communication.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#technology&#8221; button_text=&#8221;HOW TECHNOLOGY FITS IN&#8221; admin_label=&#8221;BUTTON &#8211; Tech Fits In&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;2.3vh&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Travel Technology: The Unifier and Divider&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Travel Technology: The Unifier and Divider&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100vw&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER  &#8211; Travel Technology: The Unifier and Divider&#8221; module_id=&#8221;technology&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;5vh&#8221; custom_margin=&#8221;1%||1%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Travel Technology: The Unifier and Divider<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Travel Technology: The Unifier and Divider&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;1.86vh&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Perhaps nowhere are generational differences more apparent than in technology adoption.<\/strong><\/p>\n<p style=\"text-align: left;\">Whilst younger generations expect mobile-first booking platforms, AI-powered recommendations, and real-time updates via app notifications, older travellers may prefer speaking with a dedicated travel consultant or using familiar desktop booking systems. The solution isn&#8217;t choosing one approach over another. It&#8217;s offering choice.<\/p>\n<p style=\"text-align: left;\">Successful multi-generational travel programs provide multiple options. A robust mobile app for digital natives, easy-to-use online portals for desktop users, and around-the-clock human support for those who prefer personal interaction.<\/p>\n<p style=\"text-align: left;\">At Gray Dawes Travel, we understand that the best travel program is one where every traveler can engage in their preferred way whilst maintaining policy compliance and duty of care standards &#8211; whether that be through our award-winning <a href=\"https:\/\/www.gdg.travel\/yourtrip\/\" target=\"_blank\" rel=\"noopener\">online booking tool, YourTrip,<\/a> or via our single sign-on <a href=\"https:\/\/www.gdg.travel\/portal\/\" target=\"_blank\" rel=\"noopener\">PORTAL platform<\/a>, which allows users to manage their entire travel program, all in one place.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Business-Travel-Mobile-Closeup.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Communication Preferences Really Matte&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eaeaea&#8221; custom_margin=&#8221;5vh||0vh||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Communication Preferences Really Matte&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100vw&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Businessman-Middle-Age-On-Laptop-on-Steps.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER  &#8211; Communication Preferences Really Matte&#8221; module_id=&#8221;what-this-means&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;5vh&#8221; custom_margin=&#8221;1%||1%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Communication Preferences Really Matter<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Communication Preferences Really Matte&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;1.86vh&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>How you communicate with travelers varies as much as the channels they prefer. Younger travelers, especially Generation Z and young Millennials, <a href=\"https:\/\/www.storific.com\/blog\/navigating-preferences-understanding-gen-z-s-approach-to-business-communications?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">often expect near-instant responses via chat, text or app notifications<\/a>. They\u2019re used to digital-first communication and frequently rely on instant messaging or social apps for most of their interactions; for example, many in Gen Z prefer messaging over formal email or voice calls.<\/strong><\/p>\n<p style=\"text-align: left;\">By contrast, members of older generations tend to value more traditional and documented communication. Generation X travelers often appreciate email for its clarity and permanence: email allows them to digest and archive information such as itineraries, booking confirmations, or policy updates at their own pace.<\/p>\n<p>Meanwhile, Baby Boomers, especially those booking complex trips or managing significant travel changes, may prefer telephone calls or even face-to-face support, valuing direct human contact and the formality, structure, and reassurance that come with it, <strong><a href=\"https:\/\/www.forbes.com\/councils\/forbescoachescouncil\/2025\/06\/05\/talking-across-time-how-generational-communication-styles-shape-and-challenge-the-modern-workplace\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">according to Forbes<\/a>.<\/strong><\/p>\n<p style=\"text-align: left;\">A sophisticated travel program recognizes these generational preferences and adapts its communication strategy accordingly. Automated notifications &#8211; like flight-status updates, gate changes, or reminders &#8211; work well across generations because they deliver timely, low-effort information. But when disruption hits (delays \/ cancelations) or when policies change, a multi-channel approach becomes vital: push out rapid alerts via mobile for younger travelers, follow up with detailed email summaries for mid-career travelers, and ensure that phone or human-agent support remains an option for older travelers or senior executives<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Views on Sustainability&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/A-Solitary-Wind-Turbine-on-Green-Hill-Blue-Sky.jpg&#8221; custom_padding=&#8221;90px||90px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; admin_label=&#8221;ROW &#8211; Views on Sustainability&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1420px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.58)&#8221; custom_padding=&#8221;5vh|40px|5vh|40px|true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Views on Sustainability&#8221; module_id=&#8221;cbp-authority&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Views on Sustainability<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Views on Sustainability&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Environmental consciousness represents one area where younger generations are driving significant change in corporate travel. <strong>Gen Z<\/strong> and <strong>Millennials<\/strong> increasingly view sustainability not as a nice-to-have but as a fundamental value that should guide travel decisions. They want visibility into carbon footprints, rail alternatives to short-haul flights, and hotels with genuine environmental credentials.<\/p>\n<p style=\"text-align: center;\">However, sustainability shouldn&#8217;t be positioned as exclusively a youth concern. Many <strong>Boomers<\/strong> and <strong>Gen X<\/strong> travelers also prioritize environmental responsibility, particularly as they consider their legacy. A multi-generational approach embeds sustainable options as defaults whilst providing transparency and choice. This might include highlighting eco-friendly hotel options, promoting rail travel where practical, and offering carbon offset programs that appeal across age groups.<\/p>\n<p style=\"text-align: center;\">At Gray Dawes, sustainability is in our DNA. To us, greener travel isn&#8217;t just a tick-box exercise &#8211; it&#8217;s an all-encompassing philosophy which covers the protection of the natural environment, the flourishing of local communities, and our role in empowering our employees. Learn more about this in our <strong><a href=\"https:\/\/www.gdg.travel\/legacy\/\" target=\"_blank\" rel=\"noopener\">LEGACY program.<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#work-balance&#8221; button_text=&#8221;WHAT ABOUT WORK-LIFE BALANCE?&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; Work-Life Balance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;2.3vh&#8221; custom_margin=&#8221;||3vh||false|false&#8221; custom_padding=&#8221;15px||15px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Flexibility and the Work-Life Balance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Flexibility and the Work-Life Balance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100vw&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER  &#8211; Flexibility and the Work-Life Balance&#8221; module_id=&#8221;work-balance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;5vh&#8221; custom_margin=&#8221;1%||1%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Flexibility and the Work-Life Balance<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Flexibility and the Work-Life Balance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;1.86vh&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>The pandemic fundamentally shifted perspectives on work-life balance, but different generations experienced and internalized these changes differently.<\/strong><\/p>\n<p style=\"text-align: left;\">Younger generations increasingly blur the lines between business and leisure travel, <strong><a href=\"https:\/\/www.gdg.travel\/blog\/the-blended-travel-trend-explained\/\" target=\"_blank\" rel=\"noopener\">seeking &#8220;bleisure&#8221; opportunities<\/a><\/strong> to extend trips and explore destinations. They view travel as an experience and want programs that support combining work with personal time.<\/p>\n<p style=\"text-align: left;\">Older generations may prioritize efficiency and minimizing time away from home, preferring direct routes and condensed itineraries. Others, particularly those nearing retirement, might welcome extended stays that reduce travel frequency while allowing deeper engagement with locations.<\/p>\n<p style=\"text-align: left;\">Progressive travel programs accommodate both approaches through flexible policies. This includes allowing weekend extensions, providing guidelines for mixing business and personal travel, and ensuring booking tools can handle complex itineraries without creating compliance nightmares.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Young-Female-Employee-Working-From-Home-Laptop-Sofa.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/12\/Plane-in-Flight-over-Clouds.jpg&#8221; custom_padding=&#8221;90px||90px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;ROW &#8211; Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Building for the Future<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>Creating multi-generational travel programs requires ongoing adaptation. As Gen Z becomes a larger proportion of business travelers and Gen Alpha enters the workforce within the next decade, expectations will continue evolving.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">The key is building flexible frameworks that can accommodate diverse needs without creating unwieldy complexity. At Gray Dawes Travel, we believe the most successful programs share common characteristics: an intuitive <strong><a href=\"https:\/\/www.gdg.travel\/tech\/\" target=\"_blank\" rel=\"noopener\">High Tech<\/a> <\/strong>offering with a personal <strong><a href=\"https:\/\/www.gdg.travel\/touch\/\" target=\"_blank\" rel=\"noopener\">High Touch<\/a> <\/strong>approach, and comprehensive <strong><a href=\"https:\/\/www.gdg.travel\/content\/\" target=\"_blank\" rel=\"noopener\">High Content<\/a> <\/strong>which offers travelers and travel bookers the freedom of choice, giving them everything they need to book better and spend smarter.<\/p>\n<p style=\"text-align: left;\">The goal isn&#8217;t treating each generation as a separate silo but creating inclusive programs where every traveler feels supported and valued. When done right, multi-generational travel programs become competitive advantages that attract talent, improve traveler satisfaction, and deliver measurable value across every generation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Sign-Off (portfolio &#038; back button)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(201,201,201,0.8)&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;title: related articles&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Related Articles<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;current&#8221; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; admin_label=&#8221;Blog posts grid &#8211; city guides&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;\/blog&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;discover more articles&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button &#8211; BACK TO BLOG&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x34;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; button_icon_placement=&#8221;left&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/01\/Global-Connectivity-Contact-Module-Background.jpg&#8221; custom_padding=&#8221;6vh||10vh||false|false&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;100vw&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: center;\">GET IN TOUCH<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;ROW &#8211; CONTACT FORMS&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;160px|0px&#8221; transform_translate_phone=&#8221;0px|0px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked_tablet=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100vw&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;CLIENT&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xf5c1;||fa||900&#8243; admin_label=&#8221;ICON &#8211; CLIENT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Client&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Client<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; CLIENT FORM&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;PROSPECT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xe066;||divi||400&#8243; admin_label=&#8221;ICON&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Prospect&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Prospect<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;DEMO&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xf2b5;||fa||900&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Suppliers &#038; Partners&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Supplier<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; SUPPLIER FORM&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;SUPPLIER&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_icon font_icon=&#8221;&#xf500;||fa||900&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Career&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Fan<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/careers&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; Careers&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Email Option &#038; Social footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-CTA.png&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;60px||60px||false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_right=&#8221;0vw&#8221; border_color_right=&#8221;#e0e0e0&#8243; border_color_left=&#8221;rgba(48,48,48,0.5)&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0vw&#8221; border_width_right_last_edited=&#8221;on|tablet&#8221; disabled=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; background_blend=&#8221;screen&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1800px&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; z_index_tablet=&#8221;500&#8243; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>SUBSCRIBE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_signup mailchimp_list=&#8221;Gray Dawes Group|cdb71a096e&#8221; first_name_field=&#8221;off&#8221; last_name_field=&#8221;off&#8221; button_text=&#8221;SUBMIT&#8221; use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Gray Dawes Travel|Gray Dawes Travel-0&#8243; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_text_color=&#8221;#414042&#8243; form_field_focus_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_focus_text_color=&#8221;#414042&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#5b8cb1&#8243; header_font_size=&#8221;19px&#8221; form_field_font=&#8221;|||on|||||&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;||||||||&#8221; button_icon_color=&#8221;#5b8cb1&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; z_index_tablet=&#8221;500&#8243; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; focus_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#414042&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221;][\/et_pb_signup][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>FOLLOW<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/showcase\/gray-dawes-travel\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/graydawestravel\/&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>EXPLORE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<strong><a href=\"\/who\/careers\/\" style=\"color: #414042;\">Careers<\/a><\/strong><\/p>\n<p><strong><a href=\"\/locations\/\" style=\"color: #414042;\">Locations<\/a><\/strong><\/p>\n<p><strong><a href=\"\/who\/leadership-team\/\" style=\"color: #414042;\">Leadership Team<\/a><\/strong><\/p>\n<p><strong><a href=\"\/resources\/\" style=\"color: #414042;\">Resources<\/a><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>LEGAL<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"color: #414042;\" href=\"\/cookie-policy\/\"><b>Cookies<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/01\/Gray-Dawes-Travel-Standard-TCs-2021.pdf\"><b>Terms &amp; Conditions<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"\/wp-content\/uploads\/2022\/04\/GRAY-DAWES-TRAVEL-GDPR-Policy-2022b.pdf\" target=\"_blank\" rel=\"noopener\"><b>GDPR<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"\/privacy-policy\/\"><b>Privacy<\/b><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>VISIT<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/GD_GROUP_logo_alternative-scaled.png&#8221; alt=&#8221;Gray Dawes Group Alternative Logo&#8221; title_text=&#8221;GD_GROUP_logo_alternative&#8221; url=&#8221;https:\/\/graydawes.org&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;76%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a9 Gray Dawes Group 2023<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arguably for the first time ever, corporate travel programmes must cater to four distinct generations. From Baby Boomers, who remember the burgeoning business travel scene of the sixties and seventies, to Gen Z employees booking their first-ever work trips, every generation has a unique perspective on travel. In this article, we take a look at how to build a multi-generational travel programme that is cost-effective and tailored to the broadly different needs of those born across the decades.<\/p>\n","protected":false},"author":15,"featured_media":302817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[230,644,231,592],"tags":[],"class_list":["post-302816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gray-dawes-news-en-us","category-guide-en-us","category-industry-news-en-us","category-personal-interest-en-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Multi-Generational Travel Programme That Works - 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