{"id":298975,"date":"2025-08-05T15:38:53","date_gmt":"2025-08-05T14:38:53","guid":{"rendered":"https:\/\/www.gdg.travel\/blog\/gbta-2025-breakfast\/"},"modified":"2025-08-07T16:38:37","modified_gmt":"2025-08-07T15:38:37","slug":"gbta-2025-breakfast","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-us\/blog\/gbta-2025-breakfast\/","title":{"rendered":"Learnings From the GBTA 2025 Breakfast Table"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HEADER &#8211; GBTA Breakfast&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;rgba(216,216,216,0.67)&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/Breakfast-Meeting-BANNER.jpg&#8221; parallax=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;%91%93&#8243;][et_pb_fullwidth_header title=&#8221;Learnings from the GBTA 2025 Breakfast Table&#8221; subhead=&#8221;The top trends and talking points from Denver, Colorado&#8221; admin_label=&#8221;HEADER &#8211; GBTA Breakfast&#8221; _builder_version=&#8221;4.27.4&#8243; title_font_size=&#8221;61px&#8221; title_line_height=&#8221;1.7em&#8221; subhead_font_size=&#8221;24px&#8221; background_color=&#8221;rgba(0,0,0,0.13)&#8221; background_enable_image=&#8221;off&#8221; title_font_size_tablet=&#8221;51px&#8221; title_font_size_phone=&#8221;26px&#8221; subhead_font_size_tablet=&#8221;24px&#8221; subhead_font_size_phone=&#8221;14px&#8221; subhead_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;%91%93&#8243; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>For the past three years, Gray Dawes has hosted a breakfast to mark the start of the GBTA Convention.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||0%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Featuring industry experts, travel buyers, trade journalists, and a selection of business travel movers and shakers, our casual breakfast event has grown to become the unofficial place to be for those looking to kick off their trip to Denver, Colorado, in style.<\/p>\n<p>It&#8217;s a breakfast with a burgeoning reputation. Invites to attend have become a hot ticket around the convention grounds &#8211; this year, around 70 people joined us to talk about the future of business travel, their hopes for the industry, the top trends and talking points, and everything in between.<\/p>\n<p>In this article, we spoke to our <span>VP of Global Sales, Julian Munsey, who attended the breakfast and GBTA 2025, to find out the key takeaways and talking points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#sustainability&#8221; button_text=&#8221;Read More&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/Denver-Colorado-WEB.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;76vh||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/07\/Overhead-Solar-Panel-WEB.jpg&#8221; parallax=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sustainability&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;5%||8%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>1\ufe0f\u20e3<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Sustainability and ESG are Still as Important as Ever in 2025<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We found that sustainability remained a dominant item on the business travel agenda. Industry players underscored that environmental responsibility is still a core business priority, with travel programs requiring both carbon and cost budgets to deliver measurable reductions.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Carbon Emissions &amp; Tracking<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;5%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Corporate buyers are now <strong>incorporating maximum<\/strong> <strong>carbon thresholds<\/strong> into corporate travel policies, akin to having a parallel emissions budget alongside financial constraints. This forces travel planning to consider climate impact as a first priority. <strong>Real-time visibility<\/strong> was also shown to be important. Emissions tracking software, some leveraging AI, is increasingly enabling travel managers to forecast, monitor, and react to carbon footprints with greater precision.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Sustainable Aviation Fuel (SAF)<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;5%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p><strong>Currently, 5% of all airline content we buy in the Netherlands is SAF.<\/strong><\/p>\n<\/blockquote>\n<p>Airlines and corporate buyers alike addressed how <strong>SAF adoption<\/strong> is essential to decarbonizing air travel. Journalists and session speakers unpacked current challenges (like higher costs and limited availability) and highlighted the importance of corporate demand and structured procurement or book\u2011and\u2011claim systems to help scale SAF production.<\/p>\n<p>This was particularly important as the discussion turned to an <strong>increase in sustainability mandates.<\/strong> Buyers now evaluate suppliers based on environmental certifications such as EcoVadis, SBTi-aligned policies, and participation in GBTA\u2019s sustainable travel standards.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.gdg.travel\/legacy\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Learn More About Our Legacy Initiative&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Business Culture&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Business Culture&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1420px&#8221; max_width_tablet=&#8221;1420px&#8221; max_width_phone=&#8221;1420px&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/AI-Tech-WEB.jpg&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;913px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; header_3_font_size=&#8221;50px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0%||0%||false|false&#8221; custom_padding=&#8221;1vh|0px|1vh|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left; margin-bottom: 20px;\">2\ufe0f\u20e3<\/h3>\n<h2 style=\"text-align: left; margin-bottom: 20px;\">AI Technology and NDC Remain Hot Topics in Business Travel<\/h2>\n<p>GBTA 2025 introduced its first-ever <strong>Artificial Intelligence<\/strong> <strong>educational stream<\/strong>, spotlighting how AI is fundamentally reshaping corporate travel. Across multiple sessions, speakers explored cutting-edge innovations in travel booking, distribution, content, contracts, and traveler experience. This hot topic was also linked to the adoption of NDC in the US and beyond.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;19px&#8221; custom_margin=&#8221;2.5%||2.5%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>AI Tools<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"280\" data-end=\"355\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">One of the biggest talking points surrounding AI was its role in streamlining <strong data-start=\"13\" data-end=\"36\">booking experiences. <\/strong>This includes the use of AI agents that offer policy-compliant and personalized itineraries based on an analysis of travelers&#8217; booking behaviours, travel preferences, and historic trips. <\/span><\/p>\n<p data-start=\"280\" data-end=\"355\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Another major talking point surrounded the ability of new AI-powered models being able to fully automatae the <strong>analysis of travel<\/strong> and navigate <strong>New Distribution Capability (NDC)<\/strong> friction points via intelligent aggregation and fare-parsing.\u00a0<\/span><\/p>\n<p data-start=\"280\" data-end=\"355\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;19px&#8221; custom_margin=&#8221;2.5%||2.5%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>NDC and Fare Comparison<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;2%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>According to the GBTA news brief,<a href=\"https:\/\/www.gbta.org\/wp-content\/uploads\/DNB_111824.html\" target=\"_blank\" rel=\"noopener\"> nearly 29% of TMCs and booking platforms are now seamlessly offering NDC content<\/a>, but many still face implementation challenges. The key questions that arose were:<\/p>\n<ul>\n<li style=\"margin-bottom: 15px; margin-top: 15px;\"><span>How AI can interpret <strong>airline contract feeds<\/strong> and match them to corporate policies.<br \/><\/span><\/li>\n<li style=\"margin-bottom: 15px;\"><span>How can AI help <strong>blend NDC and traditional content<\/strong> into one searchable interface for travel bookers?<br \/><\/span><\/li>\n<li style=\"margin-bottom: 15px;\"><span>Does AI have the capability to <strong>negotiate bundled services<\/strong> (bags, seats, ancillaries) intelligently based on traveler intent?<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|5vw|0px|5vw|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.7) 0%|rgba(0,0,0,0.7) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/07\/Global-Connectivity-web.jpg&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;12px&#8221; box_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf108;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;100px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||22px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; custom_padding=&#8221;0px|8vw|0px|8vw|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>While the US corporate travel market has traditionally centered around dominant platforms, our breakfast event and the GBTA halls buzzed with strong interest in alternative booking tools and emerging, next-gen platforms. This included:<\/strong><\/p>\n<ul>\n<li style=\"margin-bottom: 15px; margin-top: 15px; text-align: left;\"><span>Integrated booking &amp; expense management via conversational assistants.<br \/><\/span><\/li>\n<li style=\"margin-bottom: 15px; text-align: left;\"><span>Multi-channel sourcing powered by NDC-ready infrastructure.<br \/><\/span><\/li>\n<li style=\"margin-bottom: 15px; text-align: left;\"><span>Alternative user-interfaces, particularly mobile-first UX embedded within messaging apps like Microsoft Teams.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.gdg.travel\/tech\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Explore Our High Tech &#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||26px||false|false&#8221; custom_padding=&#8221;15px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/Dark-Blue-Texture-Background-1.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>We caught up with Jeff McAllister, Senior Sales Manager USA at Gray Dawes, after GBTA 2025 to get his thoughts.<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; quote_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 12.0pt;\"><span style=\"font-style: italic;\">&#8220;As always, the GBTA conference was a worthwhile experience where the travel community gathers together to collectively focus on the state of the industry and its emerging trends. \u00a0While all have their own subjects of interest and reason for attending, the emergence and integration of AI seemed to be a topic of discussion across the floor and sessions alike with many differing opinions surrounding the definition of AI and its use cases. <\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 12.0pt;\"><span style=\"font-style: italic;\"><\/span><\/p>\n<blockquote>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 12.0pt;\"><span style=\"font-style: italic;\">Above all however, the most valuable aspect of GBTA is and always has been the ability to bring together an industry of peers who work shoulder-to-shoulder, and provide the opportunity for valuable discussions and networking, with the overarching goal being the betterment of the industry.&#8221;<\/span><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/jeff-mcallister.jpg&#8221; title_text=&#8221;jeff-mcallister&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;rgba(0,0,0,0.48)&#8221; custom_margin=&#8221;5%|43px|5%||true|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-log-name=\"DisplayName\" class=\"primaryText-521\" title=\"Jeff McAllister\" style=\"text-align: center;\">Jeff McAllister<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Business Culture&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Business Culture&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1420px&#8221; max_width_tablet=&#8221;1420px&#8221; max_width_phone=&#8221;1420px&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; header_3_font_size=&#8221;50px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0%||0%||false|false&#8221; custom_padding=&#8221;1vh|0px|1vh|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left; margin-bottom: 20px;\">3\ufe0f\u20e3<\/h3>\n<h2 style=\"text-align: left; margin-bottom: 20px;\">The Importance of Traveler Experience and Risk Management<\/h2>\n<p>Many GBTA attendees spoke about traveler experience, including the implementation of empathetic travel policies and comprehensive risk management. This echoes findings from the <strong><a href=\"https:\/\/www.concur.co.uk\/blog\/article\/annual-study-reveals-complexity-business-travel-in-2025\" target=\"_blank\" rel=\"noopener\">2025 SAP Concur Global Business Travel Survey<\/a><\/strong>, where 94% of business travelers said travel is helpful (39%) or essential (55%), yet nearly 90% would consider refusing a trip for safety, health, or burnout concerns.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;19px&#8221; custom_margin=&#8221;2.5%||2.5%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Generational Travel<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"280\" data-end=\"355\">Generational inclusivity was a key focal point, something that we at Gray Dawes highlighted recently in our <strong><a href=\"https:\/\/www.gdg.travel\/en-us\/blog\/gen-z-travel-for-business\/\" target=\"_blank\" rel=\"noopener\">exploration of Gen Z business travel trends and habits.<\/a><\/strong> In short, policies should not adopt a \u201cone-size-fits-all\u201d approach. Different age groups may have distinct expectations, risk tolerances, and digital literacy. This aligns with broader trends in \u201ctraveler experience,\u201d which highlight employee wellness and inclusivity as key priorities for TMCs.<\/p>\n<p data-start=\"280\" data-end=\"355\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;19px&#8221; custom_margin=&#8221;2.5%||2.5%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Navigating Misinformation\u00a0<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;2%||5%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Guests to the breakfast also dug into one of the most subtle yet growing threats &#8211; misinformation. In fast-moving crises, false or outdated information can spark confusion or even panic. That\u2019s why organization-wide resilience was stressed, not only robust safety protocols but also clear, reliable communication channels that travel managers can use to act swiftly and confidently. The message was clear: safety is a collaborative discipline &#8211; not the siloed responsibility of any one department in an organization.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/Happy-Black-Business-Traveller-WEB.jpg&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;835px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/07\/Toronto-Boats-Harbour-WEB.jpg&#8221; parallax=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Our GBTA 2025 Breakfast Proved to be as Enlightening as Ever<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Traveler experience and risk management<\/strong> emerged as critical pillars of modern travel programs. With generational shifts and rising expectations around traveler wellbeing, travel policies can no longer be static; they must be empathetic and align with the real needs of those on the move.<\/p>\n<p style=\"text-align: left;\">At the same time, the conversations reaffirmed that <strong>AI tools<\/strong> and <strong>NDC<\/strong> are no longer future concepts. They&#8217;re here, shaping distribution, personalization, and operational efficiency in new and exciting ways, and harnessing these technologies responsibly is now imperative.<\/p>\n<p style=\"text-align: left;\">And, woven throughout every discussion, was the enduring relevance of <strong>sustainability<\/strong>. From emissions tracking to ethical sourcing and inclusion, our peers echoed the sentiment that purpose-driven travel is not a trend, but a long-term responsibility.<\/p>\n<p style=\"text-align: left;\">As we left GBTA 2025, one thing was clear: the companies that lead the way will be those who put people, technology innovation, and the planet at the core of their strategies.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Sign-Off (portfolio &#038; back button)&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; min_height=&#8221;1074.6px&#8221; custom_margin=&#8221;||-304px||false|false&#8221; custom_margin_tablet=&#8221;||1px||false|false&#8221; custom_margin_phone=&#8221;||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;title: related articles&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Related Articles<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;current&#8221; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; admin_label=&#8221;Blog posts grid &#8211; city guides&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;\/blog&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;discover more articles&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button &#8211; BACK TO BLOG&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x34;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; button_icon_placement=&#8221;left&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Callum Contact Module&#8221; module_id=&#8221;lets-talk&#8221; _builder_version=&#8221;4.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;119deg&#8221; background_color_gradient_stops=&#8221;rgba(10,10,10,0.52) 1%|rgba(10,10,10,0.61) 95%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#6d6e71&#8243; background_color_gradient_start_position=&#8221;41%&#8221; background_color_gradient_end=&#8221;#414042&#8243; background_color_gradient_end_position=&#8221;56%&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/10\/Gray-Dawes-Travel-Buildings-Rectangle.jpg&#8221; parallax=&#8221;on&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||32px|0|false|false&#8221; border_width_left=&#8221;0vw&#8221; border_color_left=&#8221;#e0e0e0&#8243; global_module=&#8221;296067&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Callum Contact Module&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|45px|0px|45px|true|true&#8221; z_index_tablet=&#8221;500&#8243; border_style_all=&#8221;none&#8221; make_fullwidth=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;150deg&#8221; background_color_gradient_stops=&#8221;rgba(91,140,177,0.34) 90%|rgba(65,64,66,0) 90%&#8221; background_color_gradient_start=&#8221;rgba(91,140,177,0.34)&#8221; background_color_gradient_start_position=&#8221;90%&#8221; background_color_gradient_end=&#8221;rgba(65,64,66,0)&#8221; background_color_gradient_end_position=&#8221;90%&#8221; custom_padding=&#8221;10%|3%|12%|3%&#8221; custom_padding_last_edited=&#8221;off|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;CALL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB  &#8211; Call Us&#8221; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:8005441222\"><span class=\"_Xbe _ZWk kno-fv\">(800) 544-1222<\/span><\/a><\/span>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;EMAIL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe076;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Email Us&#8221; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:information@gdg.travel\">info@gdg.travel<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;ALWAYS HERE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe06b;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Always Here&#8221; _builder_version=&#8221;4.21.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; 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It&#8217;s a breakfast with a burgeoning reputation. 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