{"id":10935,"date":"2021-06-03T09:59:15","date_gmt":"2021-06-03T08:59:15","guid":{"rendered":"https:\/\/www.gdg.travel\/?p=10935"},"modified":"2021-06-16T10:13:24","modified_gmt":"2021-06-16T09:13:24","slug":"striking-a-balance","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-us\/blog\/striking-a-balance\/","title":{"rendered":"Striking A Balance"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header: Strking a Balance” _builder_version=”4.8.2″ collapsed=”on”][et_pb_fullwidth_header title=”Striking A Balance” subhead=”between ROI and Value when returning to business travel” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%2%%” scroll_down_icon_color=”#ffffff” background_overlay_color=”rgba(65,64,66,0.47)” admin_label=”Title: Balance” _builder_version=”4.8.2″ subhead_font_size=”30px” background_color=”#414042″ background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/06\/expenses.jpg” parallax=”on” z_index_tablet=”500″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”content” _builder_version=”4.6.1″ custom_padding=”75px|0px|0px|0px|false|false” border_color_all=”rgba(255,186,96,0.6)” border_width_right=”8vw” border_color_right=”#5b8cb1″ collapsed=”off”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Intro” _builder_version=”4.0.6″ collapsed=”on”][et_pb_column type=”2_5″ _builder_version=”4.0.6″][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/01\/importance-of-business-travel.jpg” alt=”the importance of business travel” title_text=”importance of business travel” admin_label=”image: traveller” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.0.6″][et_pb_text admin_label=”Intro” _builder_version=”4.8.2″ header_3_line_height=”1.5em”]<\/p>\n

Many business-to-business and technology companies performed remarkably well during Covid, given the incredibly strong headwinds that they faced. Employees adapted to working from home and maintained productivity. Sales teams still brought in new customers without meeting them face-to-face.<\/h3>\n

Based on this, it\u2019d be easy to say that Zoom has killed business travel. But the evidence shows the opposite. <\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”part 1″ _builder_version=”4.8.2″ min_height=”186px” custom_padding=”1px|0px|1px|0px|true|false” use_custom_width=”on” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”part 1″ _builder_version=”4.8.2″ header_3_text_color=”#5B8CB1″ header_3_font_size=”30px” custom_margin=”3px|||||”]<\/p>\n

A recent Emburse\/GBTA survey showed that 53% of travel managers anticipate maintaining pre-pandemic levels of travel for sales teams, with a further 8% even increasing the amount of sales-related travel. It\u2019s clear that while video calls will still be heavily used for everyday communications, when it comes to high-value, high-touch interactions, face-to-face is still key.<\/p>\n

Any successful sales person can explain why in-person interactions are so important. There are so many things that you can\u2019t do on Zoom. Body language is harder to read. Side-bar chats before or after the formal meeting can\u2019t happen. You can\u2019t quickly pop your head into the office of a decision-maker on the way out of the door. While Zoom levelled the playing field by stopping these for all sales teams, when one company realises that these interactions provide a competitive advantage, others will soon follow suit.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”part 2″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”28px|||||” collapsed=”on”][et_pb_column type=”2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text admin_label=”callout” _builder_version=”4.8.2″ header_2_font_size=”42px” header_2_line_height=”1.2em” header_3_text_color=”#5B8CB1″ header_3_font_size=”30px” min_height=”209px” custom_margin=”3px|||||”]<\/p>\n

Companies shouldn’t fall into the trap of thinking that ROI and value are the same thing.<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text admin_label=”part 2″ _builder_version=”4.8.2″ header_3_text_color=”#5B8CB1″ header_3_font_size=”30px” custom_margin=”3px|||||”]<\/p>\n

On the other hand, the survey suggested that travel not directly linked to revenue generation will be significantly reduced as we emerge from the shutdown. Sixty percent of travel managers think that travel to events and conferences will be lower than before, and an even greater amount – 65% – anticipate that internal travel will be less than pre-pandemic levels.<\/p>\n

Eighty-five percent of respondents see \u201ccost control\u201d as one of the most important issues for their travel programmes. So, it\u2019s not surprising that training and team-building travel will be reduced, as it\u2019s far harder to determine tangible return on investment levels than with sales travel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”part 3″ _builder_version=”4.8.2″ min_height=”385px” custom_padding=”0px|0px|0px|0px|true|false” use_custom_width=”on” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”part 3″ _builder_version=”4.8.2″ header_3_text_color=”#5B8CB1″ header_3_font_size=”30px” custom_margin=”3px|||||”]<\/p>\n

However, companies shouldn\u2019t fall into the trap of thinking that ROI and value are the same, especially when comparing revenue-generating and non-revenue-generating travel. Many companies have a network of offices, be they in different parts of the UK, across Europe, or even around the world. One of the biggest challenges that many business leaders have cited about working from home is the impact on a company\u2019s morale. When teams do eventually return to the office, re-establishing that culture will be critical for employee retention – especially given that 40% of employees are considering changing jobs this year, according to a Microsoft survey.<\/p>\n

A key component of this is ensuring that executives spend time in each location, as re-establishing with employees simply can\u2019t be done as effectively over Zoom. Just like the sidebar conversations in a sales meeting, quick chats by the water cooler or waiting for the kettle to boil can deliver far more insight than a formal, scheduled meeting. While these meetings may be very hard to measure in terms of pounds and pence ROI, the value that they could deliver to a company in terms of improved recruitment and retention may be enormous.<\/p>\n

Whilst your T&E solution makes it very easy to track travel spend, and your finance team can determine how effective your sales team members are, leadership shouldn\u2019t forget the human aspect of work. Cost control is certainly important, but don\u2019t let it blind you to the bigger picture.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”Certify plug” _builder_version=”4.8.2″ background_color=”rgba(109,110,113,0.25)” custom_padding=”23px|0px|23px|0px|true|false” use_custom_width=”on” collapsed=”off”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Travel Expenses Sorted” _builder_version=”4.8.2″ header_2_text_color=”#5B8CB1″ header_2_font_size=”30px” header_3_text_color=”#5B8CB1″ header_3_font_size=”30px” custom_margin=”30px|||25px|false|false” custom_padding=”0px||||false|false”]<\/p>\n

Travel Expenses Sorted<\/h2>\n
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G<\/span>ray Dawes have formed an innovative preferred partnership with Certify to offer a simple, end-to-end automated travel and expense management system, from booking a trip through to expense reimbursement. Gray Dawes\u2019 customers can now book travel itineraries that seamlessly integrate with Certify expense management software, making the expense process streamlined and paperless. \u00a0<\/span><\/div>\n
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To learn more about Certify expense management solutions, click here<\/a>.<\/span><\/div>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/06\/Certify_FullColor-Dark.png” title_text=”Certify_FullColor-Dark” align=”center” admin_label=”image: Certify logo” _builder_version=”4.8.2″ _module_preset=”default” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”20px|50px|||false|false” hover_enabled=”0″ alt=”Emburse Certify logo” sticky_enabled=”0″][\/et_pb_image][et_pb_divider show_divider=”off” _builder_version=”4.8.2″ _module_preset=”default” min_height=”33px”][\/et_pb_divider][et_pb_button button_url=”\/certify\/” url_new_window=”on” button_text=”find out more” button_alignment=”center” admin_label=”button: find out more” _builder_version=”4.8.2″ custom_button=”on” button_text_size=”23px” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_border_radius=”9px” button_letter_spacing=”5px” button_icon=”%%51%%” button_icon_color=”#ffffff” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”sign off and cta” _builder_version=”4.4.2″ custom_padding=”25px|0px|0px|0px|false|false” border_color_all=”rgba(255,186,96,0.6)” border_width_right=”8vw” border_color_right=”#5b8cb1″ global_module=”9836″ locked=”off” collapsed=”on”][et_pb_row admin_label=”divider” _builder_version=”4.8.2″ custom_margin=”|auto|7px|auto|false|false” custom_padding=”0px|0px|0px|0px|true|false” use_custom_width=”on” locked=”off” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider admin_label=”Divider” _builder_version=”4.4.2″ min_height=”68px” custom_margin=”50px||0px||false|false” custom_padding=”||27px|||”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”CTA” _builder_version=”4.4.2″ custom_margin=”||||false|false” custom_padding=”0px|0px|0px|0px|true|false” use_custom_width=”on” collapsed=”off”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/Traveller-Toolkit-Original-Image.jpg” url=”http:\/\/toolkit.gdg.travel” _builder_version=”4.4.2″][\/et_pb_image][et_pb_button button_url=”http:\/\/toolkit.gdg.travel” url_new_window=”on” button_text=”visit the TRAVELLER TOOLKIT” button_alignment=”center” admin_label=”button: Traveller Toolkit” _builder_version=”4.4.2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_icon=”%%126%%” button_icon_color=”#ffffff” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”text CTA” _builder_version=”4.4.2″]<\/p>\n

To help you navigate the changes of business travel, we\u2019ve created the brand-new Traveller Toolkit<\/strong><\/a>. This invaluable online resource is packed full of easy-to-use guides and checklists for every stage of every journey. We detail exactly what you need to know and do before, during and after your trip.<\/p>\n

You\u2019ll also find innovative and interactive virtual trips<\/a><\/strong>, which walk you through each step of\u00a0 being at the airport, on the train and in the hotel. You can even check the travel restrictions and health status of your destination with our comprehensive COVID-19 Country Tracker, updated five times daily to ensure you have the very latest information to help keep you and your travellers safe.<\/p>\n

Travel is changing. But with common sense and a good TMC behind you, travellers should have the confidence to once again take to the skies. It\u2019ll soon be business<\/strong><\/em><\/a> as (un)usual.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”back button” _builder_version=”4.4.2″ custom_margin=”-50px||100px||false|false” custom_padding=”0px|0px|0px|0px|true|false” use_custom_width=”on” locked=”off” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider admin_label=”Divider” _builder_version=”4.4.2″ min_height=”68px” custom_margin=”50px||0px||false|false”][\/et_pb_divider][et_pb_button button_url=”\/back-to-business\/” button_text=”back to Back to Business… Travel” button_alignment=”center” admin_label=”button: back to Working From Home” _builder_version=”4.4.2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_icon=”%%23%%” button_icon_color=”#ffffff” button_icon_placement=”left” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.4.2″ background_color=”#414042″ background_color_gradient_direction=”90deg” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-Doors-Open-Start-Your-Journey.jpg” parallax=”on” custom_padding=”0px|0px|0px|0px|false|false” z_index_tablet=”500″ saved_tabs=”all” collapsed=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Footer Row” module_id=”footer” module_class=” et_pb_row_fullwidth” _builder_version=”4.0.6″ background_enable_image=”off” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0|0px|0|0px|false|false” animation_style=”fade” animation_duration=”1800ms” z_index_tablet=”500″ make_fullwidth=”on” collapsed=”on”][et_pb_column type=”1_2″ _builder_version=”4.0.6″ background_color=”rgba(65,64,66,0.75)” custom_padding=”100px|10%|100px|10%” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.4.2″ header_2_font=”|||on|||||” z_index_tablet=”500″ locked=”off”]<\/p>\n

START YOUR NEW\u00a0<\/span><\/p>\n

JOURNEY NOW …\u00a0<\/span><\/h2>\n

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WE ARE ALWAYS AVAILABLE<\/span><\/h3>\n

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Given that many business-to-business and technology companies performed remarkably well during Covid, it\u2019d be easy to say that Zoom has killed business travel. 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