![\"\"](\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/square1_logo_centred_2-300x300.jpg\" "\\"Square1"){kind=logo}
<\/a>Visit the Square1 website ><\/a><\/p><\/div><\/p>\n The Gray Dawes Group is made up of brands predominately operating in the travel sector. But did you know that the award-winning marketing agency, Square1<\/a><\/strong>, is also part of the Group? With over 10 years delivering brand and marketing excellence, we\u2019re able to utilise Square1 as part of our extended communications team to deliver marketing strategy and creative assets.<\/p>\n The team at Square1 has been instrumental in delivery of our new Traveller Toolkit<\/a><\/strong> and continue to support the Group \u2013 and their own client base \u2013 with strategic brand and marketing communications.<\/p>\n Having recently helped a number of their clients on their coronavirus communications, today we welcome Square1 to the Gray Dawes Travel blog to share their tips on getting COVID-19 response messaging right\u2026<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ admin_label=”divider” _builder_version=”4.4.2″ collapsed=”off”][et_pb_column type=”1_5″ _builder_version=”4.4.2″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.4.2″][et_pb_divider _builder_version=”4.4.2″ custom_margin=”||0px||false|false”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.4.2″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”content” _builder_version=”4.4.2″ custom_margin=”-16px||||false|false” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”guest post content 1″ _builder_version=”4.4.2″ custom_margin=”||0px||false|false”]<\/p>\n As restrictions in the UK begin to ease, we\u2019re seeing more people returning to work and more brands ramping up their marketing communications to inform and reassure their audiences. Now, more than ever, it\u2019s crucial that your communications are impactful, provide real clarity and remain squarely on brand.<\/p>\n The temptation to push out as much content as possible needs to be tempered with a strategic approach, to ensure your brand values aren\u2019t lost. It\u2019s understandable if you want to get back in touch with the world as much as possible, but any perceived short-term gain of doing so without a plan will be damaging in the long term. You may not only undermine the brand that you\u2019ve been building. You could quickly and unintentionally alienate your audiences with one content misstep.<\/p>\n Luckily, that\u2019s where we can help! Square1 has already been working with a number of clients, from a variety of industries, on their COVID-19 response communications. We\u2019ve been:<\/p>\n We understand the importance of getting this right and can help you ensure your efforts are well placed in the current climate. Ultimately, this is going to be different for every brand and organisation, depending on the industry they\u2019re operating in, audience expectations, current brand perception and many more factors. There isn\u2019t a one size fits all approach.<\/p>\n Brands are as unique as the people that live them, so tone and positioning need careful consideration. You have to find the best approach for your audience without ever compromising your brand\u2019s integrity, so that everything you do is impactful now while still supporting your long-term objectives.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”quick tips” _builder_version=”4.4.2″ background_color=”#6d6e71″ custom_padding=”75px|0px|75px|0px|true|false” border_color_all=”rgba(255,186,96,0.6)” border_width_right=”8vw” border_color_right=”#5b8cb1″ collapsed=”off”][et_pb_row admin_label=”content” _builder_version=”4.4.2″ background_enable_color=”off” custom_margin=”-16px||||false|false” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”guest post content 2″ _builder_version=”4.4.2″ background_layout=”dark” custom_margin=”||0px||false|false”]<\/p>\n What are you trying to convey? Don\u2019t just blast out messaging for messaging\u2019s sake. This is true of all communication of course, but with the temptation to fire away just to be present again, it\u2019s important to remember. Ensure you keep the purpose of each piece of communication or content front-of-mind throughout.<\/p>\n Sensitivities are understandably high at the moment. Take some time to really consider how your audience may be feeling and the effect of your communication on that. After your first draft, take a little time-out and then review your content to make sure you haven\u2019t inadvertently done anything that could upset. Sometimes all it takes is one typo in the wrong place!<\/p>\n Following on from the previous point, make sure you get more than one pair of eyes on every piece of content for a proper review \u2013 not just a scan read for spelling and grammar. Be considerate and invite constructive criticism from colleagues.<\/p>\n If they feel that something needs more work to make sure it doesn\u2019t cause the wrong reaction, they may well be right. It\u2019s better that they tell you, than you risk alienating vast swathes of your audience.<\/p>\n Where possible and appropriate, invite your audience to interact with you. Being available for open and honest conversations at times like this is a great way to build the bonds of trust in a professional relationship. It can help allay any concerns and reaffirm confidence.<\/p>\n You can\u2019t help but notice that everyone is pretty much saying the same thing and using the same language: \u201cWe\u2019re there for you in these unprecedented times.\u201d Of course, it\u2019s true. But it\u2019s also what every other brand is saying right now. It\u2019s lazy marketing, which does nothing to help your brand stand out. Audiences are also getting pretty tired of the same old communications, meaning this kind of comm\u2019s approach is losing its resonance. Be sincere in your communications but be original, too. Don\u2019t be afraid to stand out by giving your audience something fresh\u2026 even in these unprecedented times<\/em>!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”sign off and cta” _builder_version=”4.4.2″ custom_padding=”75px|0px|0px|0px|false|false” border_color_all=”rgba(255,186,96,0.6)” border_width_right=”8vw” border_color_right=”#5b8cb1″ collapsed=”off”][et_pb_row column_structure=”3_5,2_5″ admin_label=”content” _builder_version=”4.4.2″ background_enable_color=”off” custom_margin=”-16px||||false|false” collapsed=”off” min_height__hover_enabled=”on|desktop”][et_pb_column type=”3_5″ _builder_version=”4.4.2″][et_pb_text admin_label=”guest post content sign off%93″ _builder_version=”4.4.2″ custom_margin=”||0px||false|false”]<\/p>\n \u201cUnprecedented times\u201d must be the most (over)used term in describing our current situation \u2013 because it\u2019s true. These are waters that haven\u2019t been navigated before, so it may be useful to get some independent, specialist advice for your communication strategy.<\/p>\n Having already undertaken COVID-19 response communication strategy, Square1 is in a great position to support you. So, if you\u2019d like some additional help, get in touch<\/strong><\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.4.2″][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/s1-hp.jpg” _builder_version=”4.4.2″][\/et_pb_image][et_pb_button button_url=”https:\/\/square1marketing.co.uk\/square1-school\/” url_new_window=”on” button_text=”visit the SQUARE1 WEBSITE” button_alignment=”center” admin_label=”button: S1 SITE” _builder_version=”4.4.2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_icon=”%%28%%” button_icon_color=”#ffffff” background_layout=”dark” animation_style=”fade” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_divider admin_label=”Divider” _builder_version=”4.4.2″ custom_margin=”50px||0px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”CTA” _builder_version=”4.4.2″ custom_margin=”-150px||||false|false” custom_padding=”90px|0px|90px|0px|true|false” use_custom_width=”on” collapsed=”off”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/Traveller-Toolkit-Original-Image.jpg” url=”http:\/\/toolkit.gdg.travel” _builder_version=”4.4.2″][\/et_pb_image][et_pb_button button_url=”http:\/\/toolkit.gdg.travel” url_new_window=”on” button_text=”visit the TRAVELLER TOOLKIT” button_alignment=”center” admin_label=”button: Traveller Toolkit” _builder_version=”4.4.2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_icon=”%%126%%” button_icon_color=”#ffffff” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”text CTA” _builder_version=”4.4.2″]<\/p>\n To help you navigate the changes of business travel, we\u2019ve created the brand-new Traveller Toolkit<\/strong><\/a>. This invaluable online resource is packed full of easy-to-use guides and checklists for every stage of every journey. We detail exactly what you need to know and do before, during and after your trip.<\/p>\n You\u2019ll also find innovative and interactive virtual trips<\/a><\/strong>, which walk you through each step of\u00a0 being at the airport, on the train and in the hotel. You can even check the travel restrictions and health status of your destination with our comprehensive COVID-19 Country Tracker, updated five times daily to ensure you have the very latest information to help keep you and your travellers safe.<\/p>\n Travel is changing. But, as Joerg experienced, with common sense and a good TMC behind you, travellers should have the confidence to once again take to the skies. It\u2019ll soon be business as (un)usual.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”back button” _builder_version=”4.4.2″ custom_margin=”-50px||100px||false|false” custom_padding=”0px|0px|0px|0px|true|false” use_custom_width=”on” locked=”off” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider admin_label=”Divider” _builder_version=”4.4.2″ min_height=”68px” custom_margin=”50px||0px||false|false”][\/et_pb_divider][et_pb_button button_url=”\/workingfromhome\/” button_text=”back to Working From Home” button_alignment=”center” admin_label=”button: back to Working From Home” _builder_version=”4.0.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_icon=”%%23%%” button_icon_color=”#ffffff” button_icon_placement=”left” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” box_shadow_style=”preset3″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.4.2″ background_color=”#414042″ background_color_gradient_direction=”90deg” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-Doors-Open-Start-Your-Journey.jpg” parallax=”on” custom_padding=”0px|0px|0px|0px|false|false” z_index_tablet=”500″ global_module=”1383″ saved_tabs=”all” collapsed=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Footer Row” module_id=”footer” module_class=” et_pb_row_fullwidth” _builder_version=”4.0.6″ background_enable_image=”off” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0|0px|0|0px|false|false” animation_style=”fade” animation_duration=”1800ms” z_index_tablet=”500″ make_fullwidth=”on”][et_pb_column type=”1_2″ _builder_version=”4.0.6″ background_color=”rgba(65,64,66,0.75)” custom_padding=”100px|10%|100px|10%” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.4.2″ header_2_font=”|||on|||||” z_index_tablet=”500″ locked=”off”]<\/p>\n START YOUR NEW\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Texts” _builder_version=”3.27.4″ header_font=”|||on|” header_4_font=”|||on|||||” z_index_tablet=”500″ locked=”off”]<\/p>\n 24 hours a day, 7 Days a week!<\/span><\/p>\n <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_button button_url=”\/contact-us” button_text=”GET IN TOUCH” module_id=”get_in_touch_button_footer” _builder_version=”4.0.6″ custom_button=”on” button_bg_color=”#5b8cb1″ button_border_width=”0px” button_border_radius=”0px” button_font=”|||on|||||” button_icon_color=”#5b8cb1″ transform_scale=”98%|98%” transform_translate=”-1px|8px” background_layout=”dark” z_index_tablet=”500″ button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”on” button_border_color__hover=”#6D6E71″ button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#6D6E71″ button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″ background_color=”#414042″ custom_padding=”100px|10%|100px|10%” custom_padding__hover=”|||”][et_pb_blurb title=”HEAD OFFICE” use_icon=”on” font_icon=”%%249%%” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”28px” _builder_version=”3.21.1″ header_level=”h5″ header_font=”|500|||||||” header_text_color=”#ffffff” header_font_size=”28px” header_line_height=”1.2em” body_font=”||||||||” body_text_color=”#5b8cb1″ body_line_height=”1.8em” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”12%” z_index_tablet=”500″]<\/p>\n 27 Middleborough<\/span><\/p>\n Colchester, CO1 1TG<\/span><\/p>\n \u00a0<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”CALL US” use_icon=”on” font_icon=”%%264%%” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”28px” module_id=”call_us_phone_cta_footer” _builder_version=”4.0.6″ header_level=”h5″ header_font=”|500|||||||” header_text_color=”#ffffff” header_font_size=”28px” header_line_height=”1.2em” body_font=”||||||||” body_text_color=”#5b8cb1″ body_line_height=”1.8em” animation_style=”zoom” animation_direction=”left” animation_delay=”100ms” animation_intensity_zoom=”12%” z_index_tablet=”500″]<\/p>\nReturning the right way<\/h2>\n
Taking the right approach<\/h4>\n
How Square1 can help
![\"\"](\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/06\/s1-pencils-1-300x200.jpg\")
<\/h4>\n\n
Some quick tips<\/h2>\n
What\u2019s the point?<\/h4>\n
A day in their shoes<\/h4>\n
Check it, check it and check it again<\/h4>\n
Invite a conversation<\/h4>\n
Message fatigue<\/h4>\n
Get some help<\/h2>\n
JOURNEY NOW …\u00a0<\/span><\/h2>\n
\u00a0<\/h4>\n
WE ARE ALWAYS AVAILABLE<\/span><\/h3>\n