{"id":307213,"date":"2026-05-23T16:13:29","date_gmt":"2026-05-23T15:13:29","guid":{"rendered":"https:\/\/www.gdg.travel\/blog\/importance-of-being-human\/"},"modified":"2026-05-26T10:24:38","modified_gmt":"2026-05-26T09:24:38","slug":"importance-of-being-human","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/","title":{"rendered":"The Importance of Being Human in a Increasingly AI World"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HEADER: Importance of Human in AI&#8221; _builder_version=&#8221;4.27.6&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;The Importance of Being Human in an Increasingly AI World&#8221; subhead=&#8221;And other learnings from the ITM Conference 2026&#8243; admin_label=&#8221;HEADER: What to do when TMC Acquired&#8221; _builder_version=&#8221;4.27.6&#8243; title_font_size=&#8221;60px&#8221; subhead_line_height=&#8221;1.3em&#8221; background_color=&#8221;#414042&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg&#8221; parallax=&#8221;off&#8221; title_font_size_tablet=&#8221;60px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; subhead_font_size_tablet=&#8221;&#8221; subhead_font_size_phone=&#8221;21px&#8221; subhead_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Intro&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; box_shadow_style=&#8221;preset1&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Intro&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Intro&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>We recently attended the ITM Conference 2026 to find out some of the latest travel trends&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Intro&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Travelling more sustainably, utilising AI responsibly, and the growing importance of human relationships in an increasingly intelligent digital world were among the biggest topics at this year&#8217;s conference.<\/b><\/p>\n<p>It showed that traveller experience is no longer a &#8220;nice to have&#8221; but a key measurement of a successful travel programme. The ability to remain flexible in the face of disruption, an understanding of how travel and hybrid working fit, and the idea of travel having a &#8220;purpose&#8221; also caught the headlines.<\/p>\n<p><strong>In this article, we give a rundown of the 5 hottest topics to emerge from the ITM Conference 2026.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#5-ways&#8221; button_text=&#8221;Explore more&#8221; admin_label=&#8221;BUTTON-  Explore More&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Business-Traveller-Using-AI-Manager-Tool-BANNER-WEB-1.jpg&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; 9 Ways for Smoother Procurement&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.81) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;diagonal-stripes-2&#8243; background_pattern_color=&#8221;#f2f2f2&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;ROW &#8211; 9 Ways Smoother Procurement&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; 9 Ways Procurement Portal&#8221; module_id=&#8221;5-ways&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">5 Talking Points from the ITM Conference 2026<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Hybrid-Work-V2-WEB.jpg&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#5B8CB1&#8243; custom_padding=&#8221;3%|4%|3%|4%|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;5%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>1.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HEADER &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Hybrid Working Has Changed the Purpose of Travel<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>One of the biggest challenges facing travel managers today is that the workforce rarely operates on a single schedule.<\/strong><\/p>\n<p>Hybrid and remote working models have created greater flexibility for employees, but they&#8217;ve also raised new questions. Travelling into an office only makes sense if there&#8217;s a meaningful reason to be there. If key colleagues are working remotely or meetings could have been conducted virtually, the journey can quickly feel like wasted time, money, and carbon.<\/p>\n<p>Employees increasingly want travel that serves a clear purpose. They expect greater flexibility around when, where and how they travel, rather than being forced into rigid programmes designed for a pre-pandemic world.<\/p>\n<p>This presents an opportunity for organisations to rethink travel policies. Rather than focusing solely on controlling behaviour, successful programmes will help employees make informed decisions about when travel genuinely adds value.<\/p>\n<p><strong>The emphasis is shifting from &#8220;How do we reduce trips?&#8221; to &#8220;How do we make every trip worthwhile?&#8221;<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x3f;||divi||400&#8243; icon_color=&#8221;#5B8CB1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/04\/Negotiated-Rates.jpg&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#5B8CB1&#8243; custom_padding=&#8221;3%|4%|3%|4%|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;5%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HEADER &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The More AI We Use, The More Human Expertise Matters<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; admin_label=&#8221;BODY &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; quote_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Artificial intelligence was, unsurprisingly, one of the hottest topics of the conference.<\/strong><\/p>\n<p>From itinerary building and traveller communications to disruption management and reporting, AI is rapidly becoming embedded throughout the travel ecosystem. The potential benefits are substantial, offering greater efficiency, faster response times, and improved access to information.<\/p>\n<blockquote>\n<p><strong>Yet one of the more interesting observations from the event was that increased automation appears to be creating greater demand for human interaction rather than less.<\/strong><\/p>\n<\/blockquote>\n<p>When travel goes smoothly, technology can handle much of the process. However, when plans change, flights are cancelled, geopolitical events emerge or travellers simply need reassurance, people still want to speak with someone who understands their situation.<\/p>\n<p>The value of experienced travel consultants, account managers and operations teams remains incredibly high. Travellers don&#8217;t just want answers; they want confidence that they&#8217;re being supported by someone who understands both the practical and emotional impact of disruption.<\/p>\n<p><strong>Technology may be driving the revolution, but human expertise continues to define the quality of the traveller experience.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x3f;||divi||400&#8243; icon_color=&#8221;#5B8CB1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/03\/Man-Using-Tablet-App.jpg&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#5B8CB1&#8243; custom_padding=&#8221;3%|4%|3%|4%|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;5%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HEADER &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Flexibility During Disruption is Becoming a Competitive Advantage<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; admin_label=&#8221;BODY &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>The geopolitical upheaval of recent years has demonstrated how quickly travel conditions can change.<\/strong><\/p>\n<p>Whether it&#8217;s the conflict of instability, airspace restrictions, extreme weather or operational disruptions, organisations need confidence that their travel programmes can adapt rapidly when circumstances evolve.<\/p>\n<p>A recurring discussion point at ITM was how prepared TMCs are to manage these situations in real time.<\/p>\n<blockquote>\n<p><strong>Can alternative routes be sourced quickly? How easy is it to reroute travellers away from emerging risk areas? If a traveller needs to avoid a particular region or airline, can those changes be implemented efficiently and at scale?<\/strong><\/p>\n<\/blockquote>\n<p>The answer increasingly depends on the combination of technology, supplier relationships and operational expertise available within a TMC.<\/p>\n<p>Traveller experience is tested most heavily when things go wrong. The organisations that can react quickly, communicate clearly and provide practical solutions will continue to stand out in an increasingly competitive market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x3f;||divi||400&#8243; icon_color=&#8221;#5B8CB1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2025\/08\/AI-Tech-WEB.jpg&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#5B8CB1&#8243; custom_padding=&#8221;3%|4%|3%|4%|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;5%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HEADER &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>AI Needs to Move Beyond Simply Judging What it Can Do<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; admin_label=&#8221;BODY &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>While much attention is focused on what AI <em>can<\/em> do, the conference highlighted a growing need to discuss what AI <em>should<\/em> do.<\/strong><\/p>\n<p>Questions surrounding data privacy, governance and compliance are becoming increasingly important as organisations adopt AI-powered tools across their travel programmes.<\/p>\n<blockquote>\n<p><strong>Where is traveller data stored? How is it being processed? Who has access to it? What safeguards are in place to ensure compliance with regulatory requirements?<\/strong><\/p>\n<\/blockquote>\n<p>These aren&#8217;t secondary considerations, but fundamental questions that organisations must answer before implementing new technologies.<\/p>\n<p>Perhaps the most important takeaway was that &#8220;AI&#8221; means very different things depending on who you&#8217;re speaking to. For some organisations, it refers to automation and workflow optimisation. For others, it means predictive analytics, conversational interfaces or advanced data processing.<\/p>\n<p><strong>Understanding precisely what technology is being used, how it operates and how data is protected will become just as important as the functionality itself.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x3f;||divi||400&#8243; icon_color=&#8221;#5B8CB1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;ROW &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;bg-image-column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/03\/young-businessman-sitting-with-phone-WEB.jpg&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#5B8CB1&#8243; custom_padding=&#8221;3%|4%|3%|4%|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;5%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>5.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HEADER &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Relationships Still Matter as Much as They Always Have<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Check Registration&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_font=&#8221;||||||||&#8221; custom_margin=&#8221;5%||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Among all the discussions around technology and innovation, one traditional principle remained unchanged: Real, human relationships continue to drive successful business travel partnerships.<\/strong><\/p>\n<p>In an industry increasingly shaped by digital interactions, face-to-face engagement still creates trust, strengthens partnerships and uncovers opportunities that might otherwise be missed.<\/p>\n<p>The best travel programmes are built on a genuine understanding of client objectives, traveller needs and organisational culture, something that cannot be achieved through technology alone.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Conclusion&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.65) 0%|rgba(0,0,0,0.65) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Busy-Generic-Commute-Train.png&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; admin_label=&#8221;ROW.- Conclusion&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Final Thoughts&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Looking Ahead<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Final Thoughts&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>The conversations at ITM Conference 2026 reflected an industry that is evolving rapidly.<\/strong><\/p>\n<p>Cost control remains important, but it is no longer the sole priority. Organisations are placing greater emphasis on traveller wellbeing, sustainability, flexibility and meaningful travel experiences. At the same time, AI is creating exciting opportunities while raising important questions around governance and trust.<\/p>\n<p>Perhaps the biggest lesson from the conference is that the future of business travel will belong to organisations that successfully combine smart technology with genuine human expertise.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#get-in-touch&#8221; button_text=&#8221;GET IN TOUCH&#8221; admin_label=&#8221;BUTTON- Get in Touch&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Sign-Off (portfolio &#038; back button)&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;244251&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;title: related articles&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||5%||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||10%||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Related Articles<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;19&#8243; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; admin_label=&#8221;Blog posts grid &#8211; city guides&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;\/blog&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;discover more articles&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button &#8211; BACK TO BLOG&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x34;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; button_icon_placement=&#8221;left&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Contact Us&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/01\/Global-Connectivity-Contact-Module-Background.jpg&#8221; custom_padding=&#8221;6vh||10vh||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; admin_label=&#8221;ROW &#8211; Contact Us&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;100vw&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Contact Us&#8221; module_id=&#8221;get-in-touch&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">GET IN TOUCH<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;ROW &#8211; CONTACT FORMS&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;160px|0px&#8221; transform_translate_phone=&#8221;0px|0px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked_tablet=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100vw&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;CLIENT&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_icon font_icon=&#8221;&#xf5c1;||fa||900&#8243; admin_label=&#8221;ICON &#8211; CLIENT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Client&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Client<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; CLIENT FORM&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;PROSPECT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_icon font_icon=&#8221;&#xe066;||divi||400&#8243; admin_label=&#8221;ICON&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Prospect&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Prospect<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;DEMO&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_icon font_icon=&#8221;&#xf2b5;||fa||900&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Suppliers &#038; Partners&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Supplier<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/#get-in-touch&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; SUPPLIER FORM&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; admin_label=&#8221;SUPPLIER&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.82)&#8221; custom_padding=&#8221;4vh|1vw|4vh|1vw|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|true|true&#8221; custom_padding_phone=&#8221;|30px||30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background_color__hover=&#8221;rgba(255,255,255,0.5)&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_icon font_icon=&#8221;&#xf500;||fa||900&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text admin_label=&#8221;Career&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">I&#8217;m a Fan<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/careers&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Let&#8217;s Go&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; Careers&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;1.17vw&#8221; custom_margin=&#8221;3vh||1vh||false|false&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Email Option &#038; Social footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-CTA.png&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;60px||60px||false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_right=&#8221;0vw&#8221; border_color_right=&#8221;#e0e0e0&#8243; border_color_left=&#8221;rgba(48,48,48,0.5)&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0vw&#8221; border_width_right_last_edited=&#8221;on|tablet&#8221; disabled=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; background_blend=&#8221;screen&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1800px&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; z_index_tablet=&#8221;500&#8243; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>SUBSCRIBE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_signup mailchimp_list=&#8221;Gray Dawes Group|cdb71a096e&#8221; first_name_field=&#8221;off&#8221; last_name_field=&#8221;off&#8221; button_text=&#8221;SUBMIT&#8221; use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Gray Dawes Travel|Gray Dawes Travel-0&#8243; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_text_color=&#8221;#414042&#8243; form_field_focus_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_focus_text_color=&#8221;#414042&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#5b8cb1&#8243; header_font_size=&#8221;19px&#8221; form_field_font=&#8221;|||on|||||&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;||||||||&#8221; button_icon_color=&#8221;#5b8cb1&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; z_index_tablet=&#8221;500&#8243; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; focus_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#414042&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221;][\/et_pb_signup][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>FOLLOW<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/showcase\/gray-dawes-travel\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/graydawestravel\/&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>EXPLORE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<strong><a href=\"\/who\/careers\/\" style=\"color: #414042;\">Careers<\/a><\/strong><\/p>\n<p><strong><a href=\"\/locations\/\" style=\"color: #414042;\">Locations<\/a><\/strong><\/p>\n<p><strong><a href=\"\/who\/leadership-team\/\" style=\"color: #414042;\">Leadership Team<\/a><\/strong><\/p>\n<p><strong><a href=\"\/resources\/\" style=\"color: #414042;\">Resources<\/a><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>LEGAL<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a style=\"color: #414042;\" href=\"\/cookie-policy\/\"><b>Cookies<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/01\/Gray-Dawes-Travel-Standard-TCs-2021.pdf\"><b>Terms &amp; Conditions<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"\/wp-content\/uploads\/2022\/04\/GRAY-DAWES-TRAVEL-GDPR-Policy-2022b.pdf\" target=\"_blank\" rel=\"noopener\"><b>GDPR<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"\/privacy-policy\/\"><b>Privacy<\/b><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>VISIT<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/GD_GROUP_logo_alternative-scaled.png&#8221; alt=&#8221;Gray Dawes Group Alternative Logo&#8221; title_text=&#8221;GD_GROUP_logo_alternative&#8221; url=&#8221;https:\/\/graydawes.org&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;76%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a9 Gray Dawes Group 2023<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITM Conference 2026 highlighted a major shift in business travel priorities. Traveller experience, flexibility and sustainability are now sitting alongside cost control as key measures of programme success. Discussions also explored the growing role of AI, the importance of data governance and why human expertise remains critical when travellers need support. The message was clear: the future of business travel lies in combining smart technology with meaningful human connections.<\/p>\n","protected":false},"author":15,"featured_media":307214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[216],"tags":[],"class_list":["post-307213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gray-dawes-news-en-au"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel<\/title>\n<meta name=\"description\" content=\"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel\" \/>\n<meta property=\"og:description\" content=\"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/\" \/>\n<meta property=\"og:site_name\" content=\"Gray Dawes Travel\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T15:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T09:24:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Callum Winterford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Callum Winterford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/\"},\"author\":{\"name\":\"Callum Winterford\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#\\\/schema\\\/person\\\/15c51ce8605abcd0a662c4949d541641\"},\"headline\":\"The Importance of Being Human in a Increasingly AI World\",\"datePublished\":\"2026-05-23T15:13:29+00:00\",\"dateModified\":\"2026-05-26T09:24:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/\"},\"wordCount\":4913,\"image\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gdg.travel\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Human-Connection-Banner.jpg\",\"articleSection\":[\"Gray Dawes News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/\",\"url\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/\",\"name\":\"The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gdg.travel\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Human-Connection-Banner.jpg\",\"datePublished\":\"2026-05-23T15:13:29+00:00\",\"dateModified\":\"2026-05-26T09:24:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#\\\/schema\\\/person\\\/15c51ce8605abcd0a662c4949d541641\"},\"description\":\"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gdg.travel\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Human-Connection-Banner.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gdg.travel\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Human-Connection-Banner.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/importance-of-being-human\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Being Human in a Increasingly AI World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#website\",\"url\":\"https:\\\/\\\/www.gdg.travel\\\/\",\"name\":\"Gray Dawes Travel\",\"description\":\"Boutique business travel on a global scale.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gdg.travel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gdg.travel\\\/#\\\/schema\\\/person\\\/15c51ce8605abcd0a662c4949d541641\",\"name\":\"Callum Winterford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g\",\"caption\":\"Callum Winterford\"},\"url\":\"https:\\\/\\\/www.gdg.travel\\\/en-au\\\/blog\\\/author\\\/callum\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel","description":"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel","og_description":"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.","og_url":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/","og_site_name":"Gray Dawes Travel","article_published_time":"2026-05-23T15:13:29+00:00","article_modified_time":"2026-05-26T09:24:38+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg","type":"image\/jpeg"}],"author":"Callum Winterford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Callum Winterford","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#article","isPartOf":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/"},"author":{"name":"Callum Winterford","@id":"https:\/\/www.gdg.travel\/#\/schema\/person\/15c51ce8605abcd0a662c4949d541641"},"headline":"The Importance of Being Human in a Increasingly AI World","datePublished":"2026-05-23T15:13:29+00:00","dateModified":"2026-05-26T09:24:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/"},"wordCount":4913,"image":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg","articleSection":["Gray Dawes News"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/","url":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/","name":"The Importance of Being Human in a Increasingly AI World - Gray Dawes Travel","isPartOf":{"@id":"https:\/\/www.gdg.travel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#primaryimage"},"image":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg","datePublished":"2026-05-23T15:13:29+00:00","dateModified":"2026-05-26T09:24:38+00:00","author":{"@id":"https:\/\/www.gdg.travel\/#\/schema\/person\/15c51ce8605abcd0a662c4949d541641"},"description":"Key takeaways from ITM Conference 2026: traveller experience, AI, flexibility, sustainability, human relationships, and more.","breadcrumb":{"@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#primaryimage","url":"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg","contentUrl":"https:\/\/www.gdg.travel\/wp-content\/uploads\/2026\/05\/Human-Connection-Banner.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.gdg.travel\/en-au\/blog\/importance-of-being-human\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gdg.travel\/en-au\/"},{"@type":"ListItem","position":2,"name":"The Importance of Being Human in a Increasingly AI World"}]},{"@type":"WebSite","@id":"https:\/\/www.gdg.travel\/#website","url":"https:\/\/www.gdg.travel\/","name":"Gray Dawes Travel","description":"Boutique business travel on a global scale.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gdg.travel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/www.gdg.travel\/#\/schema\/person\/15c51ce8605abcd0a662c4949d541641","name":"Callum Winterford","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/283d53dc41990eeb324d03d86ea1757d5436ff2c5b925fa1ec1409a5c551a424?s=96&d=mm&r=g","caption":"Callum Winterford"},"url":"https:\/\/www.gdg.travel\/en-au\/blog\/author\/callum\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/posts\/307213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/comments?post=307213"}],"version-history":[{"count":1,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/posts\/307213\/revisions"}],"predecessor-version":[{"id":307217,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/posts\/307213\/revisions\/307217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/media\/307214"}],"wp:attachment":[{"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/media?parent=307213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/categories?post=307213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gdg.travel\/en-au\/wp-json\/wp\/v2\/tags?post=307213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}