{"id":295325,"date":"2024-07-16T11:41:46","date_gmt":"2024-07-16T10:41:46","guid":{"rendered":"https:\/\/www.gdg.travel\/blog\/how-to-pick-the-perfect-online-booking-tool\/"},"modified":"2024-07-16T11:41:46","modified_gmt":"2024-07-16T10:41:46","slug":"how-to-pick-the-perfect-online-booking-tool","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-au\/blog\/how-to-pick-the-perfect-online-booking-tool\/","title":{"rendered":"How to Pick the Perfect Online Booking Tool"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HEADER &#8211; Picking the Perfect Online Booking Tool&#8221; _builder_version=&#8221;4.26.1&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Woman-Using-Laptop-Banner-WEB.jpg&#8221; parallax=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;%91%93&#8243;][et_pb_fullwidth_header title=&#8221;How to Pick the Perfect Online Booking Tool&#8221; subhead=&#8221;Looking for an OBT? Here&#8217;s what you need to look out for&#8230;&#8221; admin_label=&#8221;HEADER &#8211; Picking the Perfect Online Booking Tool&#8221; _builder_version=&#8221;4.26.1&#8243; title_font_size=&#8221;50px&#8221; title_line_height=&#8221;1.7em&#8221; background_color=&#8221;rgba(0,0,0,0.29)&#8221; background_enable_image=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;%91%93&#8243; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Introduction&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;ROW &#8211; Introduction&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TITLE &#8211; How do you know?&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>How do you know if an online booking tool is right for your organisation?<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Intro&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Quality travel technology is one of the key pillars of any travel management company worth its salt. But getting it right isn&#8217;t easy. The evolving nature of travel and the shifting needs of travellers means that tech can&#8217;t stand still &#8211; if it&#8217;s &#8220;tacked on&#8221; as an afterthought it will quickly fall behind in the wake of new trends and innovations.<\/p>\n<p>One of the most important parts of any travel technology suite is the Online Booking Tool (OBT). At Gray Dawes, our OBT, <a href=\"gdg.travel\/yourtrip\" target=\"_blank\" rel=\"noopener\">YourTrip<\/a>, gives clients access to a wide range of travel content from an unrivalled number of sources such as NDC and direct from suppliers.<\/p>\n<p>But there are dozens of OBTs on the market, each one with its own strengths, weaknesses, functionalities, and ways of working. With so many options, picking the right tool for you and your organisation can be a daunting prospect. In this handy guide to picking the perfect online booking tool, we take an in-depth look at all of the factors you need to consider so that you can rest easy knowing you&#8217;ve made the right choice.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#OBT-benefits&#8221; button_text=&#8221;What Are the Benefits of an OBT?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Benefits of OBT&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;ROW &#8211; Benefits of OBT&#8221; module_id=&#8221;OBT-benefits&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Asian-Businesswoman-Using-Laptop.jpg&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;22%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image admin_label=&#8221;IMAGE&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;618px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Benefits of OBT&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>First, Consider the Benefits of Using an Online Booking Tool<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BODY &#8211; Benefits of OBT&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; ul_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Before you start your search, it&#8217;s important to understand what benefits an online booking tool (OBT) can offer you and your organisation. In general, a good OBT will:<\/p>\n<ul>\n<li>Enable you to see and control the flow of staff travel. Where are they going and when?<\/li>\n<li>Allow you to see and analyse why and how travellers are booking e.g. are they mainly booking on the go?<\/li>\n<li>Be easy to use and make the complicated parts of booking travel seem simple.<\/li>\n<li>Give you the power to book within the boundaries set by company budget and travel policy.<\/li>\n<li>Be flexible enough to adapt to any sudden changes in a travel programme.<\/li>\n<\/ul>\n<p>This is just a brief snapshot of what to look out for and is a good rule of thumb when picking an OBT. We go into further detail about each of these points later on, but it is vital to remember that <strong>the benefits of an OBT are only benefits if they suit your needs.<\/strong><\/p>\n<p>In other words: If an OBT excels in a feature that you or your organisation might not need, then consider whether the tool is the right choice.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Pre-Departure Items&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Easy-to-Use.jpg&#8221; title_text=&#8221;Easy-to-Use&#8221; admin_label=&#8221;IMAGE &#8211; YourTrip&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Easy to Use&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x47;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; open_toggle_icon=&#8221;&#x5a;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Pack Strategy&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There&#8217;s nothing worse than having to use a digital product that is clunky to use or requires specialist knowledge to navigate. Look for an OBT that has a clean interface which gives everything a travel booker and traveller needs at their fingertips. Labyrinthine menus and complex designs benefit no one. You want a traveller to <em><strong>WANT<\/strong> <\/em>to book through your chosen OBT and remove the temptation to go alone and book on an external website.<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p>When travellers book independently, you cannot control what fares they will opt for and whether the costs or routes fit with your policy &#8211; people tend to make decisions based on what is best for them rather than what is best for the company.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Clear-Ownership-WEB.jpg&#8221; title_text=&#8221;Clear-Ownership-WEB&#8221; admin_label=&#8221;IMAGE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Clear Ownership&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x70;||divi||400&#8243; open_toggle_icon=&#8221;&#xe001;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>One question that you might ask yourself in the search for an OBT is whether you should opt for a third-party tool as opposed to one owned by an agency or travel management company (TMC). The answer largely boils down to the pros and cons of ownership. If you are planning on going for a third-party tool, how much control will you have as a client and, subsequently, is having a higher level of control important to you? On the flip side, if you are leaning towards using the tool of your TMC, how strong is the relationship between the two?<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p>Figuring out who owns what and how much control you have is crucial for times when things go wrong. If your OBT stops working, who do you go to? Your TMC? The OBT supplier? Someone else entirely?<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;%22No two online booking tools are the same. Nor do they deliver the same content.%22&#8243; module_id=&#8221;yourtrippromo&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6D6E71&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.59) 0%|rgba(0,0,0,0.58) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.58)&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2020\/08\/business-traveller-laptop-plane.jpg&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;ROW &#8211; Matthew Bond Intro&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Ian-Currington-Profile-Picture-WEB.jpg&#8221; title_text=&#8221;Ian-Currington-Profile-Picture-WEB&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;TEXT &#8211; Matthew Bond Caption&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#6D6E71&#8243; custom_margin=&#8221;-14%||5%||false|false&#8221; custom_padding=&#8221;8px|18px|10px|17px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Ian Currington, <\/strong>Director of Account Management at Gray Dawes Travel<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Matthew Bond Intro to Ancillaries&#8221; module_id=&#8221;mattbondintroduction&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>&#8220;No two online booking tools are the same. Nor do they deliver the same content.&#8221;<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&#8220;While some TMCs might be hesitant to release content if their online booking tool (OBT) is unable to handle the volume or variety of fares, our\u00a0<strong><a href=\"https:\/\/www.gdg.travel\/yourtrip\/\">YourTrip<\/a><\/strong> platform presents content from GDS, supplier-direct, NDC, Expedia, and Booking.com all in one place, without any friction.&#8221;<\/p>\n<blockquote>\n<p>\u00a0&#8220;One of Gray Dawes&#8217; big selling points is that the OBT we provide to our clients is the exact same tool our offline teams use when booking travel. This ensures a consistent delivery between online and offline services.&#8221;<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.gdg.travel\/how\/yourtrip\/&#8221; button_text=&#8221;Explore YourTrip&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Pre-Departure Items&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Business-Compatible-WEB.jpg&#8221; title_text=&#8221;Business-Compatible-WEB&#8221; admin_label=&#8221;IMAGE &#8211; Pack Strategy&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Business Compatible&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x47;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; open_toggle_icon=&#8221;&#xe0ef;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Pack Strategy&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Before you make any decisions on an OBT, ask yourself the following questions: What does my business want to achieve? What travel problems do we face? What does &#8220;Perfect&#8221; look like to us? There are plenty of booking tools in the market and they all do things slightly differently. Each one has its own set of pros and cons which need to be weighed up &#8211; are you looking for a tool that excels in policy control? Are you more concerned with user experience? Make sure that whatever OBT you choose delivers on all of your must-have requirements.<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p>If an OBT fits neatly with your current needs and future goals, it will be far easier to implement and roll out to your travellers. Don&#8217;t bend over backwards trying to figure out how incompatible parts might connect &#8211; make the OBT work with and for you, not the other way around.\u00a0<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Device-Compatible-WEB.jpg&#8221; title_text=&#8221;Device-Compatible-WEB&#8221; admin_label=&#8221;IMAGE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Device Friendly&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x70;||divi||400&#8243; open_toggle_icon=&#8221;&#xe00b;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Over the past decade or more, the requirement for technology to be compatible with smartphones is almost unavoidable. Naturally, any conversations regarding software and mobile devices will veer towards the ubiquity of apps. After all, there&#8217;s an app for everything nowadays, from food shopping to door locking. But the question remains: with people&#8217;s phones so full of apps, will an OBT app get lost in the noise? A good OBT will not rely on app compatibility alone &#8211; it needs to work across devices and platforms.<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p>Not everyone uses an app to book their travel, and those who do might lose the OBT in their growing library. Having an app is a nice bonus, but having an OBT that can auto-resize depending on what device a traveller or travel booker uses is far more useful.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;more about yourtrip&#8221; module_id=&#8221;yourtrippromo&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6D6E71&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.59) 0%|rgba(0,0,0,0.58) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.58)&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/03\/Woman-at-Airport.jpg&#8221; parallax=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Explore YourTrip<\/h3>\n<p>&nbsp;<\/p>\n<p>YourTrip is our powerful online travel booking tool and app. It provides a wide range of features to enhance your business travel experience at every stage. To find out much more about how YourTrip can support your business travel programme, <a href=\"https:\/\/www.gdg.travel\/en-au\/how\/yourtrip\/\"><strong>visit our YourTrip webpage<\/strong><\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.gdg.travel\/how\/yourtrip\/&#8221; button_text=&#8221;More About YourTrip&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Pre-Departure Items&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Data-Driven-WEB.jpg&#8221; title_text=&#8221;Data-Driven-WEB&#8221; admin_label=&#8221;IMAGE &#8211; Pack Strategy&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Data Driven&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x47;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; open_toggle_icon=&#8221;&#xe0ec;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Pack Strategy&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Having an OBT which allows travellers to book their trips quickly and easily is great, but how do you know whether your organisation is getting the most out of every trip? Having a platform that effectively collects travel data is a game-changer &#8211; it allows you to analyse trends, see how your travellers prefer to travel, and allow you to make tweaks to your programme to squeeze every last ounce of value out of it.<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p>Travelling for business without collecting data is like walking into a pitch-black cave without a torch &#8211; you are forced to make decisions based on what feels right as opposed to what the numbers tell you. An OBT with the power to collect and collate data will allow you to spot trends and help you identify areas which might reduce future costs.\u00a0<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2024\/07\/Cimate-Concious-WEB.jpg&#8221; title_text=&#8221;Cimate-Concious-WEB&#8221; admin_label=&#8221;IMAGE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_toggle title=&#8221;Climate Concious&#8221; open=&#8221;on&#8221; icon_color=&#8221;#6D6E71&#8243; toggle_icon=&#8221;&#x70;||divi||400&#8243; open_toggle_icon=&#8221;&#xf299;||fa||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;46px&#8221; admin_label=&#8221;TOGGLE &#8211; Destination Research&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As a global TMC, we are conscious of how our work and the travel of our clients can have an impact on the environment.<span>\u00a0A good OBT will <\/span>help guide bookers towards alternative, greener products where possible. This includes modal shift options, for example substituting a particular air route with a more sustainable rail one. It will also encourage you to list a traveller&#8217;s reasons for travel and collect information data which will allow you to report on sustainability goals or effectively offset carbon.<\/p>\n<p><strong>Why is this important?<\/strong><\/p>\n<p><span>\u201cSustainability\u201d is far more than just shorthand for \u201creducing CO2\u201d \u2013 it\u2019s an all-encompassing philosophy which covers the protection of the natural environment. An OBT which empowers you to make greener choices is always a bonus.\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;0px||0px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;51px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-0.4%||-0.4%||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">In Conclusion<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-sourcepos=\"3:1-3:94\"><span>Selecting the ideal Online Booking Tool (OBT) is a critical decision for any organisation.<\/span><span> It&#8217;s more than just choosing software; it&#8217;s about aligning technology with your unique travel needs and business goals.<\/span><span> By carefully considering factors like functionality,<\/span><span> user experience,<\/span><span> data insights,<\/span><span> and cost-effectiveness,<\/span><span> you can find an OBT that streamlines your travel management process,<\/span><span> enhances traveller satisfaction,<\/span><span> and delivers significant cost savings.<\/span><span> Remember,<\/span><span> the perfect OBT is one that empowers you to make informed decisions,<\/span><span> control travel spend,<\/span><span> and ensure compliance with your travel policy.<\/span><\/p>\n<p data-sourcepos=\"5:1-5:97\"><span>So,<\/span><span> take your time,<\/span><span> evaluate your options thoroughly,<\/span><span> and choose an OBT that truly works for you.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Sign-Off (portfolio &#038; back button)&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;244251&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;title: RELATED ARTICLES&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Related Articles<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;current&#8221; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; admin_label=&#8221;Blog posts grid &#8211; same category&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;\/blog&#8221; button_text=&#8221;back to blog&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button &#8211; BACK TO BLOG&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x34;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; button_icon_placement=&#8221;left&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Contact Us Form&#8221; module_id=&#8221;lets-talk&#8221; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;119deg&#8221; background_color_gradient_stops=&#8221;#6d6e71 0%|#414042 95%&#8221; background_color_gradient_start=&#8221;#6d6e71&#8243; background_color_gradient_start_position=&#8221;41%&#8221; background_color_gradient_end=&#8221;#414042&#8243; background_color_gradient_end_position=&#8221;56%&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/05\/IMAGE-Cityscape-Aerial-Dark.jpg&#8221; parallax=&#8221;on&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||32px|0|false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_left=&#8221;0vw&#8221; border_color_left=&#8221;#e0e0e0&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Contact Us Form&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|45px|0px|45px|true|true&#8221; z_index_tablet=&#8221;500&#8243; border_style_all=&#8221;none&#8221; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;150deg&#8221; background_color_gradient_stops=&#8221;rgba(91,140,177,0.34) 90%|rgba(65,64,66,0) 90%&#8221; background_color_gradient_start=&#8221;rgba(91,140,177,0.34)&#8221; background_color_gradient_start_position=&#8221;90%&#8221; background_color_gradient_end=&#8221;rgba(65,64,66,0)&#8221; background_color_gradient_end_position=&#8221;90%&#8221; custom_padding=&#8221;10%|3%|12%|3%&#8221; custom_padding_last_edited=&#8221;off|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;HEAD OFFICE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;blurb &#8211; address&#8221; _builder_version=&#8221;4.17.6&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ffffff;\">27 Middleborough<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Colchester, CO1 1TG<\/span><br \/>\n[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.17.6&#8243; height=&#8221;5px&#8221; custom_margin=&#8221;-3px|||||&#8221; custom_padding=&#8221;||0px|||&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;CALL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Call Us&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><span class=\"_Xbe _ZWk kno-fv\"><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">+44 (0) 1206 716111<\/span><\/span><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;EMAIL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe076;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Email Us&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:info@gdg.travel\">info@gdg.travel<\/a><\/span><br \/>\n[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;ALWAYS HERE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe06b;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Always Here&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ffffff;\"><strong>Mon &#8211; Sun, <\/strong>24 hours a day<\/span><br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;6%|5%|5%|5%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;TITLE &#8211; Let&#8217;s Talk &#8221; module_id=&#8221;contact-form&#8221; _builder_version=&#8221;4.20.2&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;41px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;30px|||0px&#8221; custom_margin_tablet=&#8221;|0vw||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #5b8cb1;\">LET&#8217;S TALK<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Fill in the form below and we&#8217;ll get back to you as soon as we can.<\/span><br \/>\n[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Gray Dawes Travel|Gray Dawes Travel-0&#8243; email=&#8221;marketing@gdg.travel&#8221; custom_message=&#8221;You are receiving this message because someone submitted a form via: www.gdg.travel\/contact-us||et_pb_line_break_holder||||et_pb_line_break_holder||Name: %%Name%%||et_pb_line_break_holder||||et_pb_line_break_holder||Enquiry Type: %%Enquiry%%||et_pb_line_break_holder||||et_pb_line_break_holder||Telephone: %%Telephone%%||et_pb_line_break_holder||||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||||et_pb_line_break_holder||Message: %%Message%%||et_pb_line_break_holder||||et_pb_line_break_holder||&#8221; 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button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Email Option &#038; Social footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-CTA.png&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;60px||60px||false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_right=&#8221;0vw&#8221; border_color_right=&#8221;#e0e0e0&#8243; border_color_left=&#8221;rgba(48,48,48,0.5)&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0vw&#8221; border_width_right_last_edited=&#8221;on|tablet&#8221; disabled=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; background_blend=&#8221;screen&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1800px&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; z_index_tablet=&#8221;500&#8243; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;%91%93&#8243;]<\/p>\n<h4><strong>SUBSCRIBE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_signup mailchimp_list=&#8221;Gray Dawes Group|cdb71a096e&#8221; first_name_field=&#8221;off&#8221; last_name_field=&#8221;off&#8221; button_text=&#8221;SUBMIT&#8221; use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Gray Dawes Travel|Gray Dawes Travel-0&#8243; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_text_color=&#8221;#414042&#8243; form_field_focus_background_color=&#8221;rgba(109,110,113,0.2)&#8221; form_field_focus_text_color=&#8221;#414042&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#5b8cb1&#8243; header_font_size=&#8221;19px&#8221; form_field_font=&#8221;|||on|||||&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;||||||||&#8221; button_icon_color=&#8221;#5b8cb1&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; z_index_tablet=&#8221;500&#8243; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; focus_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#414042&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221;][\/et_pb_signup][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;%91%93&#8243;]<\/p>\n<h4><strong>FOLLOW<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/showcase\/gray-dawes-travel\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/graydawestravel\/&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/graydawesgroup\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;%91%93&#8243;]<\/p>\n<h4><strong>EXPLORE<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;%91%93&#8243;]<strong><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/en-au\/?page_id=279654\">Careers<\/a><\/strong><\/p>\n<p><strong><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/en-au\/locations\/\">Locations<\/a><\/strong><\/p>\n<p><strong><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/en-au\/who\/leadership-team\/\">Leadership Team<\/a><\/strong><\/p>\n<p><strong><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/en-au\/resources\/\">Resources<\/a><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; min_height=&#8221;40px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;%91%93&#8243;]<\/p>\n<h4><strong>LEGAL<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#414042&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||||&#8221; global_colors_info=&#8221;%91%93&#8243;]<a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/cookie-policy\/\"><b>Cookies<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/01\/Gray-Dawes-Travel-Standard-TCs-2021.pdf\"><b>Terms &amp; Conditions<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"\/wp-content\/uploads\/2022\/04\/GRAY-DAWES-TRAVEL-GDPR-Policy-2022b.pdf\" target=\"_blank\" rel=\"noopener\"><b>GDPR<\/b><\/a><\/p>\n<p><a style=\"color: #414042;\" href=\"https:\/\/www.gdg.travel\/privacy-policy\/\"><b>Privacy<\/b><\/a><br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; 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But getting it right isn&#8217;t easy. There are dozens of OBTs on the market, each one with its own strengths, weaknesses, functionalities, and ways of working. With so many options, picking the right tool for you and your organisation can be a daunting prospect. In this handy guide to picking the perfect online booking tool, we take an in-depth look at all of the factors you need to consider so that you can rest easy knowing you&#8217;ve made the right choice.<\/p>\n","protected":false},"author":15,"featured_media":295326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[240,216,1039,289,219,237,241],"tags":[],"class_list":["post-295325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia-en-au","category-gray-dawes-news-en-au","category-guide-en-au","category-online-en-au","category-travel-apps-en-au","category-travel-tech-en-au","category-usa-en-au"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Pick the Perfect Online Booking Tool - Gray Dawes Travel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gdg.travel\/en-au\/blog\/how-to-pick-the-perfect-online-booking-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Pick the Perfect Online Booking Tool - Gray Dawes Travel\" \/>\n<meta property=\"og:description\" content=\"Quality travel technology is one of the key pillars of any travel management company worth its salt. 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