{"id":279071,"date":"2023-07-12T14:56:19","date_gmt":"2023-07-12T13:56:19","guid":{"rendered":"https:\/\/www.gdg.travel\/blog\/ndc-definitive-guide\/"},"modified":"2025-05-12T15:15:34","modified_gmt":"2025-05-12T14:15:34","slug":"ndc-definitive-guide","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-au\/blog\/ndc-definitive-guide\/","title":{"rendered":"The New Distribution Capability (NDC) Definitive Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;HEADER BANNER&#8221; _builder_version=&#8221;4.21.0&#8243; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/iStock-1447176711.jpg&#8221; parallax=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;New Distribution Capability (NDC)&#8221; subhead=&#8221;a definitive guide&#8221; admin_label=&#8221;HEADER &#8211; Fullwidth&#8221; _builder_version=&#8221;4.21.0&#8243; title_line_height=&#8221;1.7em&#8221; background_color=&#8221;rgba(0,0,0,0.29)&#8221; background_enable_image=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_one_text__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Introduction&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Intro Text&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">What is NDC and how can you take advantage of it?<\/h3>\n<p>&nbsp;<\/p>\n<p>In the midst of an ever-shifting digital landscape, it is crucial for industries to stay switched on to new trends. Refusing to change in step with technological advancements and the evolving consumer expectations that come with it, you risk alienating your customers and ceding ground to more forward-thinking competitors. This is especially true for those in the travel industry.<\/p>\n<p>One of the biggest shakeups in the travel tech scene was introduced in October 2012. The New Distribution Capability (NDC) was developed by the International <a href=\"https:\/\/www.iata.org\/\">Air Transport Association (IATA)<\/a> to revolutionise the way in which air travel content was distributed and purchased. No longer did travellers and travel agents have to trawl through innumerable sources to find the air products they were looking for &#8211; NDC allowed deals to be presented on indirect channels with unprecedented ease.<\/p>\n<p><strong>In this guide, we explore the advantages of adopting NDC and how you can use it to stay ahead of the travel tech curve.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION  &#8211; Enhanced Travel Experience &#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Understand Travel Needs (V2)&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/woman-holding-boarding-pass.jpg&#8221; alt=&#8221;Young woman in black coat looking at the depature boards at an airport with a yellow roller case&#8221; title_text=&#8221;woman-holding-boarding-pass&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; height=&#8221;576px&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Understand Travel Needs&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Enhanced Traveller Experience<\/h3>\n<p>&nbsp;<\/p>\n<p>NDC puts the traveller at the centre of the distribution process. By providing access to a wider range of content, including ancillary services, seat selection, and personalized offers, NDC empowers travellers to tailor their journey according to their preferences.<\/p>\n<p>This flexibility also includes the ability to identify a frequent flyer or loyalty programme member and pass this information onto the airline in return for a personalised offer &#8211; whether this be a cheaper fare or free or discounted ancillaries.<\/p>\n<p>[\/et_pb_text][et_pb_number_counter title=&#8221;Percentage of fares on routes flown by NDC airlines &#8211; a third of what we sell is cheaper than a traditional TMC&#8221; number=&#8221;82&#8243; admin_label=&#8221;COUNTER &#8211; NDC Content&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;18px&#8221; number_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#5B8CB1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|21px|19px|21px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION  &#8211; Richer Content &#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Stay Flexible  (V2)&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Stay Flexible&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Richer Content<\/h3>\n<p>&nbsp;<\/p>\n<p>Traditionally, travel agents rely on Global Distribution Systems (GDS) to access airline content. However, these systems often have limitations in terms of the breadth and accuracy of the information provided. NDC addresses this issue by offering richer, more detailed content directly from the airlines.<\/p>\n<p>This means travel agents can access real-time data, including live flight availability, fares, and ancillary services, ensuring accurate and up-to-date information for their customers. Consequently, travellers can make more informed decisions, leading to improved satisfaction and reduced booking errors.<\/p>\n<p>[\/et_pb_text][et_pb_number_counter title=&#8221;Average saving of short-haul NDC fares versus Non-NDC fares on flexible tickets&#8221; number=&#8221;253&#8243; percent_sign=&#8221;off&#8221; admin_label=&#8221;COUNTER &#8211; NDC Content&#8221; module_class=&#8221;counterpound&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;18px&#8221; number_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#5B8CB1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|21px|19px|21px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/IT-man-looking-at-PC.jpg&#8221; alt=&#8221;Young businesswoman talking on the ohone while sitting on a train&#8221; title_text=&#8221;IT-man-looking-at-PC&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;575px&#8221; custom_padding=&#8221;|||28px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION  &#8211; Increased Choice&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Support Travellers (V2)&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/aiplane-in-sky.jpg&#8221; alt=&#8221;Young woman at call centre on the phone to a customer&#8221; title_text=&#8221;aiplane-in-sky&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;575px&#8221; custom_padding=&#8221;|||28px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Support Travellers&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Increased Choice<\/h3>\n<p>&nbsp;<\/p>\n<p>NDC enables airlines to showcase their offerings and differentiated services more effectively. By providing access to their full range of products and ancillary services, airlines can differentiate themselves from competitors and highlight their unique value propositions.<\/p>\n<p>This transparency gives travellers a broader choice, allowing them to explore and select the options that best align with their preferences and budget. Ultimately, NDC fosters healthy competition, driving airlines to innovate and deliver more compelling offers to attract customers.<\/p>\n<p>[\/et_pb_text][et_pb_number_counter title=&#8221;The year Gray Dawes adopted NDC, carving us out as pioneers within the business travel industry and becoming early adopters of the standard&#8221; number=&#8221;2018&#8243; percent_sign=&#8221;off&#8221; admin_label=&#8221;COUNTER &#8211; NDC Content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;18px&#8221; number_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#5B8CB1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|21px|19px|21px|false|false&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Travel Talks Episode 7 Promo&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.69)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.53) 0%|rgba(10,10,10,0.17) 100%&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.53)&#8221; background_color_gradient_end=&#8221;rgba(10,10,10,0.17)&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/06\/Man-on-PC-Travel-Talk.jpg&#8221; background_position=&#8221;top_right&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;60px||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;ROW &#8211; Travel Talks Episode 7 Promo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;389.8px&#8221; custom_padding=&#8221;||12px|||&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;HEADER &#8211; Travel Talks Promo&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;28px&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">TRAVEL TALKS | Episode 7 Content is King<br \/><\/span><\/h3>\n<p><span style=\"color: #ffffff;\"><\/span><\/p>\n<p><strong>Watch Webinar on-demand<\/strong><\/p>\n<p>In our latest Travel Talks webinar, Gray Dawes CCO Warren Dix, COO Dave Bishop and special client guest Leanne Wilby from Games Global look at the importance of NDC and getting great content in your corporate travel programme.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2022\/03\/Travel_Talks_logo.png&#8221; alt=&#8221;Travel Talks logo&#8221; title_text=&#8221;Travel_Talks_logo&#8221; url=&#8221;https:\/\/gd.events\/&#8221; url_new_window=&#8221;on&#8221; admin_label=&#8221;IMAGE &#8211; Travel Talks Logo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;95%&#8221; custom_margin=&#8221;||9px||false|false&#8221; custom_padding=&#8221;9px|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;https:\/\/www.gdg.travel\/blog\/travel-talks-7-content-is-king\/#webinarondemand&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Watch On-Demand&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;BUTTON &#8211; Watch Webinar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION  &#8211; Personalised Offers&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;933px&#8221; custom_margin=&#8221;||-340px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Advantage of Discounts (V2)&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Advantage of Discounts&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; ul_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Personalised Offers<\/h3>\n<p>&nbsp;<\/p>\n<p>With NDC, airlines can leverage data and analytics to create personalized offers based on travellers&#8217; preferences, travel history, and loyalty status.<\/p>\n<p>This targeted approach enables airlines to offer relevant ancillary services, such as seat upgrades, additional baggage, or priority boarding, tailored to individual passengers. By receiving personalized offers at the right moment in the booking process, travellers can easily select preferred ancillaries to enhance their overall travel experience.<\/p>\n<p>[\/et_pb_text][et_pb_number_counter title=&#8221;Average saving of a short-haul NDC fare versus a non-NDC fare&#8221; number=&#8221;86&#8243; percent_sign=&#8221;off&#8221; admin_label=&#8221;COUNTER &#8211; NDC Content&#8221; module_class=&#8221;counterpound&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;18px&#8221; number_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#5B8CB1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|21px|19px|21px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/woman-with-airline-baggage.jpg&#8221; alt=&#8221;An Asian male is using a digital wallet in his phone to pay for his subway commute ticket&#8221; title_text=&#8221;woman-with-airline-baggage&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;551px&#8221; custom_padding=&#8221;|||28px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION  &#8211; Seamless Integration&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; min_height=&#8221;737px&#8221; custom_margin=&#8221;97px|||||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Seamless Integration&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/data-analytics.jpg&#8221; alt=&#8221;Young woman at call centre on the phone to a customer&#8221; title_text=&#8221;data-analytics&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;574px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||28px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; Seamless Integration&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Seamless Integration<\/h3>\n<p>&nbsp;<\/p>\n<p>NDC offers a standardized, XML-based messaging protocol that facilitates seamless integration between airlines, travel management companies (TMCs) travel agents, and other travel service providers.<\/p>\n<p>This interoperability ensures efficient communication and connectivity across the travel ecosystem. With NDC, airlines can directly distribute their content to various sales channels, including TMCs, online travel agencies (OTAs), metasearch engines, and corporate booking tools. This streamlined connectivity reduces distribution costs, limits intermediaries, and enables faster time-to-market for new products and services.<\/p>\n<p>[\/et_pb_text][et_pb_number_counter title=&#8221;Average saving on short-haul NDC fares versus non-NDC fares on restricted tickets &#8221; number=&#8221;61&#8243; percent_sign=&#8221;off&#8221; admin_label=&#8221;COUNTER &#8211; NDC Content&#8221; module_class=&#8221;counterpound&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;18px&#8221; number_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#5B8CB1&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;19px|21px|19px|21px|false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; In Summary&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;ROW &#8211; In Summary&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;TEXT &#8211; In Summary&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">In Summary<\/h3>\n<p>&nbsp;<\/p>\n<p>The New Distribution Capability (NDC) represents a game-changer for the travel industry. Its benefits extend to all stakeholders involved, from airlines and TMCs to the ultimate beneficiaries: the travellers. NDC&#8217;s customer-centric approach, enriched content, personalization, increased transparency, and seamless connectivity are transforming the way travel is distributed and purchased.<\/p>\n<p>By embracing NDC, the travel industry is embracing a future of enhanced customer experiences, greater choice, and increased efficiency. As NDC continues to evolve and gain wider adoption, its impact will undoubtedly shape the way TMCs do business.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Sign-Off (portfolio &#038; back button)&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;244251&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;title: related articles&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0%||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Related Articles<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;current&#8221; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; admin_label=&#8221;Blog posts grid &#8211; city guides&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;\/resources\/city-guides\/&#8221; button_text=&#8221;discover more city guides&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;button &#8211; BACK TO BLOG&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x34;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; button_icon_placement=&#8221;left&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;SECTION &#8211; Contact Us Form&#8221; module_id=&#8221;lets-talk&#8221; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;119deg&#8221; background_color_gradient_stops=&#8221;#6d6e71 0%|#414042 95%&#8221; background_color_gradient_start=&#8221;#6d6e71&#8243; background_color_gradient_start_position=&#8221;41%&#8221; background_color_gradient_end=&#8221;#414042&#8243; background_color_gradient_end_position=&#8221;56%&#8221; background_image=&#8221;https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/05\/IMAGE-Cityscape-Aerial-Dark.jpg&#8221; parallax=&#8221;on&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||32px|0|false|false&#8221; z_index_tablet=&#8221;500&#8243; border_width_left=&#8221;0vw&#8221; border_color_left=&#8221;#e0e0e0&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;ROW &#8211; Contact Us Form&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.21.0&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|45px|0px|45px|true|true&#8221; z_index_tablet=&#8221;500&#8243; border_style_all=&#8221;none&#8221; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;150deg&#8221; background_color_gradient_stops=&#8221;rgba(91,140,177,0.34) 90%|rgba(65,64,66,0) 90%&#8221; background_color_gradient_start=&#8221;rgba(91,140,177,0.34)&#8221; background_color_gradient_start_position=&#8221;90%&#8221; background_color_gradient_end=&#8221;rgba(65,64,66,0)&#8221; background_color_gradient_end_position=&#8221;90%&#8221; custom_padding=&#8221;10%|3%|12%|3%&#8221; custom_padding_last_edited=&#8221;off|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;HEAD OFFICE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;blurb &#8211; address&#8221; _builder_version=&#8221;4.17.6&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">27 Middleborough<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Colchester, CO1 1TG<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.17.6&#8243; height=&#8221;5px&#8221; custom_margin=&#8221;-3px|||||&#8221; custom_padding=&#8221;||0px|||&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_divider][et_pb_blurb title=&#8221;CALL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB  &#8211; Call Us&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:08448553700\"><span class=\"_Xbe _ZWk kno-fv\">08448 553700<\/span><\/a><\/span><span style=\"color: #ffffff;\"><span class=\"_Xbe _ZWk kno-fv\"><br \/><span><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">+44 (0) 1206 716111<\/span><\/span> (if outside the UK)<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_divider][et_pb_blurb title=&#8221;EMAIL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe076;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Email Us&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:info@gdg.travel\">info@gdg.travel<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_divider divider_weight=&#8221;0&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;5px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_divider][et_pb_blurb title=&#8221;ALWAYS HERE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe06b;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;BLURB &#8211; Always Here&#8221; _builder_version=&#8221;4.20.2&#8243; header_font=&#8221;|500|||||||&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><strong>Mon &#8211; Sun, <\/strong>24 hours a day<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; custom_padding=&#8221;100px|10%|100px|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;HEAD OFFICE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #5b8cb1;\">27 Middleborough<\/span> <span style=\"color: #5b8cb1;\">Colchester, CO1 1TG<\/span> <span style=\"font-size: 12px;\">\u00a0<\/span> [\/et_pb_blurb][et_pb_blurb title=&#8221;CALL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; module_id=&#8221;call_us_phone_cta_footer&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"tel:08448553700\"><span class=\"_Xbe _ZWk kno-fv\">0844 855 3700<\/span><\/a> \u00a0 [\/et_pb_blurb][et_pb_blurb title=&#8221;EMAIL US&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe076;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|500|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;28px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#5b8cb1&#8243; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_zoom=&#8221;12%&#8221; z_index_tablet=&#8221;500&#8243; icon_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"mailto:info@gdg.travel\">info@gdg.travel<\/a> [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Email Option &#038; Social footer&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#414042&#8243; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_image=&#8221;http:\/\/www.gdg.travel\/wp-content\/uploads\/2019\/11\/Train-CTA.png&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; 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