{"id":278252,"date":"2023-07-07T16:43:32","date_gmt":"2023-07-07T15:43:32","guid":{"rendered":"https:\/\/www.gdg.travel\/?p=278252"},"modified":"2026-04-29T16:47:42","modified_gmt":"2026-04-29T15:47:42","slug":"travel-talks-7-content-is-king","status":"publish","type":"post","link":"https:\/\/www.gdg.travel\/en-au\/blog\/travel-talks-7-content-is-king\/","title":{"rendered":"Travel Talks 7 Content is King"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header and intro” _builder_version=”4.21.0″ use_background_color_gradient=”on” background_color_gradient_direction=”100deg” background_color_gradient_stops=”rgba(0,0,0,0.95) 25%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.95)” background_color_gradient_start_position=”25%” background_color_gradient_end=”rgba(0,0,0,0)” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/06\/Man-on-PC-Travel-Talk.jpg” custom_padding=”10vw||10vw||true|false” custom_padding_tablet=”12vw||12vw||true|false” custom_padding_phone=”20vw||20vw||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.17.6″ max_width=”1180px” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_tablet=”0vw|0px|0px|0px|false|true” custom_padding_phone=”0vw|0px|0px|0px|false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ border_color_all=”#5b8cb1″ global_colors_info=”{}”][et_pb_text admin_label=”WEBINAR SERIES | TRAVEL TALKS | Episode 6″ _builder_version=”4.21.0″ text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.8em” header_font=”|500||on|||||” header_font_size=”46px” header_line_height=”1em” header_4_font=”||||||||” header_4_text_color=”#e94558″ header_4_font_size=”24px” background_layout=”dark” custom_margin=”0%||0%||true|false” custom_padding=”||40px||false|false” text_font_size_tablet=”20px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”60px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_letter_spacing_tablet=”0px” header_letter_spacing_phone=”0px” header_letter_spacing_last_edited=”on|desktop” header_4_font_size_tablet=”20px” header_4_font_size_phone=”16px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]WEBINAR SERIES | TRAVEL TALKS | Episode 7<\/p>\n

CONTENT IS KING<\/span><\/h1>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” _builder_version=”4.16″ custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”|800|||||||” text_text_color=”#FFFFFF” header_font=”|500||on|||||” header_font_size=”100px” header_letter_spacing=”12px” header_line_height=”1em” header_4_font=”||||||||” header_4_text_color=”#e94558″ header_4_font_size=”24px” background_layout=”dark” custom_margin=”0%||0%||true|false” text_font_size_tablet=”16px” text_font_size_last_edited=”off|phone” header_font_size_tablet=”60px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_letter_spacing_tablet=”10px” header_letter_spacing_phone=”8px” header_letter_spacing_last_edited=”on|phone” header_4_font_size_tablet=”20px” header_4_font_size_phone=”16px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]When it comes to getting the best possible rates for your travel bookings- and the most flexible choices – content is king.<\/p>\n

In our latest Travel Talks webinar, Gray Dawes CCO Warren Dix, COO Dave Bishop and special client guest Leanne Wilby from Games Global look at the importance of getting great content in your corporate travel programme.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#webinarondemand” button_text=”Watch the webinar…” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_divider show_divider=”off” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”#webinarfactsheet” button_text=”Download the factsheet…” button_alignment=”center” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”webinar on demand” module_id=”webinarondemand” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#3f3f3f” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”WATCH WEBINAR ON DEMAND” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” custom_margin=”0%||0%||true|false” global_colors_info=”{}”]<\/p>\n

WATCH THE WEBINAR ON DEMAND<\/h4>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=FNFTq5kb9k8″ image_src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/tt-ep7-content-king.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”seat” _builder_version=”4.21.0″ background_layout=”dark” custom_margin=”||5%||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

CONTENT IS KING<\/h2>\n

When it comes to booking corporate travel, it\u2019s nice to have a choice. Gray Dawes can deliver the content your company wants and needs.<\/p>\n

Our bespoke booking tool can include or exclude suppliers based on commercial partnerships or duty of care criteria. Content from recognised travel retailing sites, such as Booking.com and Expedia, are served up alongside direct airline content, traditional GDS, web rates, NDC and more, giving you the confidence that you\u2019re getting the best possible price.<\/p>\n

This webinar was recorded and live-streamed from the Sunborn Yacht at the Business Travel Show 2023 and we’d like to thank Leanne Wilby from Games Global for joining us.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”factsheet download” module_id=”webinarfactsheet” _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 35%|rgba(255,255,255,0) 72%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/03\/YourTrip_new_ui_user_2.jpg” background_position=”center_right” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_4_font_size=”26px” global_colors_info=”{}”]<\/p>\n

Download the Content is King Factsheet<\/h4>\n

Enter a few details below to download your FREE copy of the factsheet which accompanies this Travel Talks webinar.<\/p>\n

[\/et_pb_text][et_pb_contact_form email=”marketing@gdg.travel” custom_message=”Someone’s downloaded the Travel Talk 6 TRAVEL POLICY FACTSHEET that was given away as part of the sixth instalment of the travel talks webinar series:||et_pb_line_break_holder||||et_pb_line_break_holder||Name: %%Name%%||et_pb_line_break_holder||Company: %%Company%%||et_pb_line_break_holder||Job Title: %%Job_Title%%||et_pb_line_break_holder||Email address: %%Email%%” use_redirect=”on” redirect_url=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2023\/07\/2023-07-Travel-Talks-NDC-Factsheet-V2.pdf” success_message=”Thank you for filling in your details. Enjoy your download!” admin_label=”TT 7 Factsheet download form” _builder_version=”4.21.0″ _module_preset=”default” _unique_id=”a282dd9c-a2b3-4b96-8167-572b0d33c1ac” custom_button=”on” button_text_color=”#FFFFFF” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop” button_text_color__hover=”#5B8CB1″ sticky_enabled=”0″][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Job_Title” field_title=”Job Title” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/04\/legacy-video-overlay.jpg” background_size=”contain” background_position=”center_right” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Travel Talks promo” _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(255,255,255,0.69)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(0,0,0,0.53) 0%|rgba(10,10,10,0.17) 100%” background_color_gradient_start=”rgba(0,0,0,0.53)” background_color_gradient_end=”rgba(10,10,10,0.17)” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2022\/03\/fingers-on-laptop-keyboard.jpg” background_blend=”overlay” custom_padding=”15px||0px|||” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||12px|||” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”28px” background_layout=”dark” custom_padding=”||50px|||” global_colors_info=”{}”]<\/p>\n

CHECK OUT THE SERIES<\/span><\/h2>\n

Travel Talks bringing you all the latest business travel trends and topics from our very own industry experts. <\/span><\/strong><\/p>\n

Each bite-size session offers insight, how-to\u2019s and top tips on subjects such as building traveller confidence, implementing a sustainable travel policy, creating successful corporate travel programmes and more! You can catch up on any you may have missed and sign up to be part of upcoming webinars on the Travel Talks page.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2022\/03\/Travel_Talks_logo.png” alt=”Travel Talks logo” title_text=”Travel_Talks_logo” url=”https:\/\/gd.events\/” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”95%” custom_margin=”||9px||false|false” custom_padding=”9px|0px|0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.gdg.travel\/talks\/” url_new_window=”on” button_text=”Let’s Talk…” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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