[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header: gamification” _builder_version=”4.17.6″ background_enable_image=”off” background_position=”top_center” collapsed=”on” global_colors_info=”{}”][et_pb_fullwidth_header title=”Gamification” subhead=”Could it help corporate travel go green?” admin_label=”header” _builder_version=”4.17.6″ title_line_height=”1.7em” subhead_line_height=”1.3em” background_color=”#414042″ background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2022\/11\/blog-gamification-header.jpg” z_index_tablet=”500″ global_colors_info=”{}” button_one_text__hover_enabled=”on|desktop”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”content” _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” custom_padding=”||0px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Intro” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.17.6″ custom_margin=”0%||0%||true|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n
Past efforts to use gamification to nudge corporate travellers into making specific decisions never really took off. <\/strong><\/p>\n But with sustainability top-of-mind for many companies, the concept could be revived as businesses look for ways to reduce their carbon footprint.<\/strong><\/p>\n In this article by Linda Fox, which first appeared on PhocusWire, our very own Chief Operating Officer, David Bishop<\/a>, shares his thoughts on the potential gamification has to help change business travellers\u2019 behaviour toward greener travel solutions.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2022\/11\/blog-gamification-post.jpg” alt=”business travel gamification” title_text=”Shot of an unrecognisable woman using a digital tablet while working on a farm” url_new_window=”on” align=”center” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ admin_label=”centre divider” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_divider _builder_version=”4.17.6″ min_height=”20px” custom_margin=”10px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”article” _builder_version=”4.16″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”content” _builder_version=”4.17.6″ _module_preset=”default” header_2_font_size=”20px” custom_margin=”0%||0%||true|false” global_colors_info=”{}”]<\/p>\n GBTA research from earlier this year reveals\u00a088% of the business travel sector sees addressing climate as the top priority.<\/b> In addition, 80% of companies surveyed already have a sustainability program or sustainability team.<\/p>\n While carbon reduction efforts are already in play at many large corporations, one area, or \u201cblack box,\u201d companies have less insight around is what an employee\u2019s carbon footprint is as they move through cities.<\/p>\n To help push employees into making more sustainable transport decisions while commuting or on the road, mobility platform Iomob is launching its WheelCoin app, which rewards employees for making greener choices.<\/p>\n The concept is modelled on the popularity of \u201cmove2earn\u201d projects, such as SweatCoin and Step\u2019N, that reward consumers for exercise.<\/p>\n Boyd Cohen, co-founder and chief executive of\u00a0Iomob<\/b>, says: \u201cThe big black box for companies is how employees move around cities, how much emissions are generated by coming to and from the office and when traveling to other cities for work and once they\u2019re there.<\/p>\n \u201cThey know about flights, but the rest of mobility on the ground they have no knowledge about. The idea is not to penalise an individual employee but create some transparency around and knowledge for the company around the overall emissions from employee mobility to get them thinking about how they can encourage employees to move more sustainably.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n The app also serves as a way for companies to demonstrate their green credentials, which helps with attracting and retaining talent, Cohen says.<\/p>\n App users earn WheelCoin by opting for lower-carbon options. A single WheelCoin equals 1kg of carbon avoided, and users can see how much carbon they have avoided over the course of the day.<\/p>\n <\/p>\n <\/p>\n The gamification element allows users to compete with others via leaderboards that display who is saving the most emissions in a city or at a club, for example.<\/p>\n To earn WheelCoin, users must buy or earn an NFT with the tokens available for various types of bikes, trains and other modes of transport.<\/p>\n \u201cThe app detects movement and triangulates data to detect and validate what mode of mobility you are using. We detect walking, biking, public transport, trains, car and planes, but we\u2019re not rewarding cars and planes because they\u2019re not low carbon,\u201d Cohen says.<\/p>\n \u201cIf you want to create an engaging way to nudge people to go green, you need to make it fun, you need to do things to stimulate people to want to earn more so they actually change their behaviour.\u201d<\/p>\n David Bishop, chief operating officer of Gray Dawes Group, a U.K.-based travel management company, sees the potential.<\/p>\n \u201c… using this concept from a green angle looks like a smart and enduring way to do the right thing. The environmental concern of flying is not going away and will only get greater as Gen Z\u2019s voices become more prominent in the debate,\u201d he says.<\/strong><\/em><\/p>\n \u201cWe have one client who we met this week, and their\u00a0new policy is focused on environmental impact and they are debating a \u2018leader board\u2019 per department\/project for environmental impacts. It\u2019s an odd one as some departments\/projects will require more travel than others \u2013 but it\u2019s then about using this as a baseline to take data based on travel choices (mode\/aircraft) types into the future.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n <\/p>\n <\/p>\n In addition to the corporate travel use case, Iomob also sees potential in partnering with airlines to build WheelCoin into existing loyalty programs.<\/p>\n \u201cWith a commercial airline,\u00a0one of the things on the table is a branded WheelCoin app. Could an airline have its own ground mobility loyalty program built off our green mobility gamification scheme? Airlines are trying to figure out how they can be part of the low-carbon economy given that there\u2019s only so much they can reduce emissions from the planes themselves,\u201d Cohen says.<\/p>\n \u201cIs there a path for creating some kind of exchange between an interoperable ground mobility loyalty program and an airline loyalty program? It\u2019s a better way than doing just carbon offsets.\u201d<\/p>\n The WheelCoin initiative also plays into Iomob\u2019s own strategy going forward, with Cohen insisting the development is a \u201cpowerful synergy\u201d between WheelCoin and the Iomob mobility platform.<\/p>\n \u201cWithin 2023 we will be injecting the Iomob network inside the WheelCoin app. It\u2019s fundamental to our business and revenue, but it\u2019s actually what will make it really sustainable long-term. And the economy of the app will work better when you can earn WheelCoin not just for doing good things but also earn more for actually booking green mobility inside the app,\u201d he says.\u00a0<\/em><\/strong><\/p>\n<\/blockquote>\n \u201cSo, the incentive scheme will evolve, and we believe WheelCoin will become what we call our demand partner. We think it will be our largest demand partner for the Iomob mobility network.\u201d<\/p>\n He adds that going B2C via WheelCoin means the company is no longer constrained by waiting for the industry to form partnerships.<\/p>\n \u201cWe can go big and go fast and it allows us to accelerate our vision of being the world\u2019s largest mobility network.\u201d<\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”more about yourtrip” _builder_version=”4.16″ _module_preset=”default” background_color=”#6D6E71″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.59) 0%|rgba(0,0,0,0.58) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.59)” background_color_gradient_end=”rgba(0,0,0,0.58)” background_image=”https:\/\/www.gdg.travel\/wp-content\/uploads\/2021\/10\/pexels-christina-morillo-1181316-e1637684363411.jpg” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n YourTrip is our very own online booking tool. 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